DiscountWatchStore.com Adds Lancaster Watches to Product Line

MILFORD, Conn., September 25, 2006 - DiscountWatchStore.com, the leading online provider of discount quality watches, has recently added the high-quality Lancaster watch line to their robust watch inventory.

"Lancaster has been a leading trend setter in the watch industry in Europe with their stylish and contemporary designs," says Zai Zhu, president and founder of DiscountWatchStore.com. "These elegant and fashionable watches are sure to make more than just a splash in the watch industry within our national market."

Established in 1992 in Italy, Lancaster offers a wide range of fashion products, whose distinctive features are innovation, creativity, technology, great care about details in the medium-high price range.

DiscountWatchStore.com is an authorized Lancaster watch dealer. More information on this watch line can be found at http://www.discountwatchstore.com/store-categories-Lancaster_2728970.html.

About DiscountWatchStore.com:

DiscountWatchStore.com was founded in 2002 with a goal to combine the finest quality time pieces and premier customer service within the online marketplace. Beginning first with Invicta watches, DiscountWatchStore.com has expanded its line and now carries Citizen, Croton, Invicta, Orient, Luminox, Mido, Perigaum, TW Steel, Vanceur, and Wenger watches. Now the store has one of the largest online watch stores with more than 1000 different styles of watches and watch accessories and has established award winning customer service.

More information is available at http://www.discountwatchstore.com.