Fashion Forum launch in Australia

A cast of leading Industry providers will come together to provide information on important issues in industry including:

General Manager. Zoe Edquist will share the value of membership of the Australian Fashion Council
Telstra will focus on mobility solutions for Designers.
Director, Lisa Harris will share the value of the Bedizen District – location, location
RogueConnect and BluePedal will partner to bring you savvy marketing techniques that you can employ in your business today
Child Employment Victoria representatives will provide guidance on working with children
Chairman of Miss World Australia and Director of Blue Water Productions, Pauline McFetridge will focus on how to get ROI on your production
Oliver Kysela, Financial Controller of Country Road provides tips on financing and equity


These industry leaders will promote future sustainable growth by giving our local fashion and design industry the opportunity to better understand industry issues, workshop problems and learn about access to resources. Special Guest, Claire Vickery, CEO of the Butterfly Foundation will be in attendance to raise awareness of the role Designers can play in the promotion of a healthy body image.

In 2005 the local fashion industry employed approximately 20,000 Victorians and generated over $273 million a year in exports. Melbourne is increasingly recognised as a global fashion capital.

The Blue Pedal Fashion Forum is an intellectual gathering for those with a common interest - the fashion industry. Designers and fashion innovators are all welcome. Admission is complimentary.

Presented by Sydney Boat Share, The Blue Pedal Fashion Forum is strongly supported by sponsorship from Australian industry.

Sponsors include Emma and Tom’s Life Drink, De Costi Seafoods, Tito Media, Hatton Hotel, Kiss FM, Lou’s Lighting and Audio, Plymouth Gin, Eve, Miss World Australia Holdings, Mount Avoca, MaraJoara, Janssen Cosmeceuticals, Di Kennedy Cosmetics, Rogue Connect, Leesa Model Management, Sydney Says Hello, Aldo Raymond Hair Design and Next Generation Supplements.