London CD-ROM Postcard Offers Cyber Souvenir for Slick Sightseers

A postcard of London with a difference is being launched for September 2006 by Gideon Multimedia (www.gideon.hr) and
is available from www.cdpostcard.net. The internationally recognised company is cleverly combining slick multimedia
technology with a classic postcard format to target London visitors, using an animated 'Bobby' to give good, old
fashioned English guidance too.

Unlike many impractical and overpriced souvenirs on the market, the CD-ROM is as slim and eye-catching as a regular
postcard, yet has the capacity to depict every precious memory of a tourist’s capital adventures. It contains
interactive maps of London, combined with over 1,100 photos and images with a 360° view. For tourists eager to make
the most of the metropolis, ‘Bobby’ - the mascot - is on hand to escort them through the streets of virtual London,
where they can virtually visit 80 attractions and landmarks in eight languages (English, Italian, French, German, Dutch, Swedish, Russian and Japanese).

With Bobby's help, travellers can tour the capital before they even board a plane, or plan a day’s itinerary from a
cybercafé simply by using the advice and information contained within the postcard CD-ROM. The guide comprises the
equivalent of 600 printed pages of information, so travellers have a souvenir they can enjoy as soon as they’ve bought it.

Vedran Prazen, Gideon Multimedia's executive director, says: "As London is one of the world's top travel
destinations, we anticipate that our award winning combination of rich content, easy-to-use interactivity and high quality graphics will make our CD-ROM postcard a must-have souvenir for any traveller.”

He adds: "London is packed with history, heritage and familiar scenes from popular music and movies - so there’s a
lot for a foreign tourist to absorb. Interactive travel guides such as our CD-ROM postcard make foreign travel more
satisfying by increasing the tourist's understanding and retention of information.

The Gideon Multimedia CD-ROM postcard won a gold medal at the 12th annual Summit International Awards 2006, in
addition to other prestigious awards at related industry exhibitions throughout Europe.

Gideon Multimedia also offers a bespoke service for individual attractions, such as theme parks and museums, to develop their own CD-ROM postcards with little or no start-up costs and the potential for several revenue streams.

The product averages about £6.99 in retail. Gideon multimedia is currently organising distribution to souvenir outlets around London and the UK. The company is also planning a series of CD-ROM postcards for other popular international destinations and individual attractions.

Founded in 2000, Gideon Multimedia is a specialist in multimedia development and publishing for the global market.

The company has 17 full time and over 30 part time employees. Their latest venture is the development of
applications for mobile phones and devices and is included among the finalists for the recent Nokia contest.