THE REVOLUTION IS NOW-CREATING CHANGE IN BRANDING & PRODUCT MANAGEMENT

Sacramento, CA, September 21, 2006/ The Association of International Product Marketing and Management (AIPMM), the hub of all things product management, announced today that an exciting lineup of topics is taking shape for the Product Management Educational Conference (PMEC East) to be held at the Hyatt Harborside at Logan International Airport in Boston, MA. The PMEC East will run from November 8 through 10, 2006.

“We’re shaking things up this year,” said Therese Padilla, AIPMM president. “We’re bringing fresh, new ideas and strategies for products in any stage of the product life cycle,” added Padilla.

PMEC East 2006 boasts a lineup of topics sure to recharge and jump-start the creative juices in any product manager or brand manager. Included are opportunities for networking and group interaction and on Wednesday, April 19, 2006 don't miss the always-popular "Help, I'm a Product Manager!" pre-conference workshop, led by the dynamic duo of Mara Krieps and Linda Merrick. Krieps and Merrick bring their expertise as trainers in the field, teaching at the University of Washington Software Product Management Certificate Program as well as Pivotal Product Management, AND their experience as working product managers, to deliver a powerful and practical session.

The PMEC East 2006 will be held Wednesday November 8, 2006 to Friday November 10, 2006. PMEC East will provide learning and networking opportunities for product and brand managers representing pharmaceutical, software, medical devices, travel & tourism, food services, financial services, and consumer goods.

PMEC 2006 is sponsored by the Association of International Product Marketing and Management (AIPMM), the hub for all things product management. The AIPMM is the only worldwide professional association dedicated to product managers, brand managers, product marketing managers and other professionals who cover the entire discipline of the product life-cycle throughout any industry.

For information or to register go to http://www.aipmm.com/pmec

About the Association of International Product Marketing and Management

The AIPMM provides value to its individual members, corporate members, and sponsors by providing training, education, certification and professional networking opportunities. Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM) program allows individual members to demonstrate their level of expertise and provides corporate members an assurance that their product professionals are operating at peak performance. The new and improved website now allows members rapid access to the vast array of professional resources, including exclusive member-only content including articles from the Journal of Product & Brand Management. Visit often to get timely, useful, pertinent information you can trust.
For more information on issues concerning product management and product managers go to http://www.aipmm.com.