Holiday Equity Does The Math On Search Engine Gaffe

Seattle—A recent and well-publicized release of user search terms by AOL has been gleaned of its valuable information for resort developers and marketers. David Skinner, president of Holiday Equity, stated, "The list was floating around the Internet if you knew where to look. Because the data doesn’t reveal private information and is publicly available, we decided to do the math."

"The stunning results build upon our T.I.G.E.R. Strategy, and will prove a goldmine for Holiday’s resort
partners," said Skinner. "The file contains 19 million queries, though only a small percentage is directed to
travel and timeshare. That still leaves a few million to sift through." The T.I.G.E.R. Strategy is Holiday’s integrated approach to Internet marketing for the timeshare industry. "Coincidentally," Skinner added, "we are responding to demand and releasing T.I.G.E.R. on the Internet in streaming media format." Resort developers and timeshare marketing companies can access the video at http://meetholiday.com/tiger/.

About Holiday Equity: A subsidiary of the Seattle-based Holiday Group, Holiday Equity has been serving
timeshare owners and resort developers around the world since 1992. For more information about Holiday Equity, the "Trade-In & Trade-Up" company, please contact Holiday's Director of Resort Services, Rick Fernandez, at 1-800-704-0307 ext. 1198, or visit www.meetholiday.com.