iiON Corporation Announces Launch of Attitudinal Data System

San Diego, CA—March 1, 2005—iiON Corporation, technology developer and market research company, announced the launch of its behavioral and attitudinal marketing and data analysis solution, adding to the iiON suite of advanced customer dynamics tools.

iiON Corporation Chief Executive Officer Roy DiBenerdini said, “This represents the next logical step in our ongoing development. We continue to push forward with our propriety technology, making e-learning and data analytics available through the Internet and wireless applications. These new analytics create terrific user experiences for companies interested in customer dynamics, behavioral marketing, and data analysis; this is another added tool for measuring advertising impact and survey analytics.

Companies such as AOL, ESPN and Mobile Lingo, have worked with iiON, using its online research technology and services. iiON's Survey and Panel management system and e-learning tools provide clients with real-time behavioral and attitudinal data measures.

According to CEO DiBenerdini, the new tools are just the first in a series of applications and solutions under exploration and development. DiBenerdini said, “We are well-positioned to outpace the burgeoning growth in the Wireless Industry in terms of segmenting and analytics. Not only is our technology easily integrated into existing initiatives, we deliver more in-depth information and real-time analytics for marketers about Internet and wireless consumers.”


About iiON Corporation
iiON Corporation provides advanced technology solutions to companies interested in customer dynamics, behavioral marketing, and data analysis by offering innovative business-to-business and business-to-consumer tools, studies, data aggregation. These easily integrated cost-effective modules enable marketing professionals to acquire real-time behavioral and attitudinal data on businesses and consumers, while significantly controlling costs by leveraging their existing infrastructure.