Young Direct Marketer combines old and new

It is the sign of the times when the NSW YOUNG DIRECT MARKETER OF THE YEAR 2006 is awarded to an online marketing expert. Fred Schebesta, 25, has been recognised for his pioneering work combining the traditional direct marketing with online marketing techniques.

“I combine proven and traditional approaches with new thinking and ideas. Using this vision and translating the direct marketing approach to online marketing has resulted in innovative, successful campaigns for my clients,” said Mr Schebesta.

“The future of direct marketing is online. It is an established medium which can’t, and shouldn’t be, ignored. It is more accountable and translates to the consumer more effectively. They can take immediate action which means it is a great way of doing business.”

“People my age have grown up with this technology. As a result I am open to learning new techniques that assist my business growth as well as taking a long term-view for clients.”

Chairman of Judges, Michael Kiely said, “Mr Schebesta has never worked for anyone but himself. He started Freestyle Media while at university and has built it into a substantial "digital direct marketing" agency, with a host of major brands on the register.”

“He runs an educational outreach program of seminars and articles to teach companies how to apply direct marketing principles to online marketing. He invents new techniques. He is making a significant contribution to the industry already,” said Mr Kiely.

The Award has firmly placed, Mr Schebesta’s Freestyle Media as an established innovative online marketing agency. Freestyle’s clients include Sanitarium, Qantas Holidays, Newcastle University, McDonalds Australia, Acer Computers, Dore Australia, Bausch & Lomb, Amway, Wide World of Sports, Fuji Xerox, Thomson Education Direct, and Rabobank.

The award was given by the Australian Direct Marketing Association NSW Branch and Mr Schebesta will now compete for the national award which will be announced on 14 November 2006.

About Freestyle Media
Freestyle Media is a full service online marketing agency specialising in driving traffic to websites and converting online visitors into purchasers, enrolments and enquiries.

Services include Online Marketing Strategy, Website development, Email Marketing, Banner advertising, Search Engine Marketing and Media buying and planning.