Topaz Partners Adds Podcasting Pioneer Podcast Ready to Growing Roster of Clients — PR Agency’s Digital Media Capabilities Driving PR Campaign

WOBURN, MA – Topaz Partners, an emerging leader in next-generation technology public relations, announced today that Podcast Ready, the maker of the first truly portable podcast management software, has named Topaz the company’s PR agency of record.

After helping launch Podcast Ready earlier this year, Topaz is now working with Podcast Ready to raise visibility with current and potential customers, business partners and investors, using a variety of mainstream and new media PR initiatives, as well as conference speaking opportunities.

Topaz Partners’ digital media experience played a key role in Podcast Ready’s decision. Topaz recently announced the latest version of its Buzz Media & Online Communications™ (BMOC) services, which are often used to supplement traditional PR campaigns.

Topaz is currently focused on a consumer PR program aimed at driving new accounts at podcastready.com and demand for Podcast Ready’s myPodder software, the first podcast software of its kind that can be installed directly onto an MP3 player rather than on a computer. In addition, Topaz is targeting podcast consumers through a wide range of top-tier traditional media and influential bloggers and podcasters to produce high impact visibility and expand Podcast Ready’s customer base. Topaz is also publicizing Podcast Ready’s partnerships with the growing base of podcast content providers as well as digital media device manufacturers who can pre-load the myPodder software on their products.

“Podcast Ready chose Topaz Partners to launch myPodder because of their experience in online communications – around blogging and podcasting in particular,” said Russell Holliman, co-founder and CEO of Podcast Ready. “With Topaz Partners’ help, Podcast Ready has quickly established a prominent position in the podcast community, and we are building on this initial visibility as our company broadens its base of customers and business partners.”

Topaz Partners will be joining Podcast Ready at the Podcasting and Portable Media Expo, September 29-30 in Ontario, CA: http://www.portablemediaexpo.com/

“Topaz Partners recognized that as growing numbers of consumers and businesses turn to podcasting, Podcast Ready is poised to become an important force in the podcast community,” said Tony Sapienza, co-founder and principal partner of Topaz Partners. “As an active podcasting participant on behalf of our clients, Topaz is particularly excited to be working with Podcast Ready.”

For more on Topaz's approach to online communications, listen to this podcast interview with Sapienza (conducted at Media Relations 2006 conference in May): http://www.ontherecordpodcast.com/.

About Topaz Partners:
Topaz Partners is an emerging leader in next-generation technology public relations. Topaz specializes in strategic communications with a business development mindset, leveraging a growing suite of services addressing mainstream and consumer-generated media. The agency’s senior team of professionals draw on experience with leading PR firms and in-house corporate marketing organizations to provide counsel and hands-on support in media and analyst relations, and online communications, PR strategy and message development, the creation of editorial and marketing materials, and other areas of strategic business communications. Topaz has a growing base of clients across a broad range of technology segments, as well as business-to-business and consumer markets, in regions around the world. Established in 2002, Topaz has quickly emerged as a PR leader and was named to “Boston Business Journal’s Top 25 Largest PR Firms in Boston” list in January 2006. For more information, visit Topaz on the Web at www.topazpartners.com or call (781) 404-2400.

###

Media Contact:
Brooke Blew
Topaz Partners
781-404-2424
bblew@topazpartners.com