Ultrasonics cleaning Web site is also reference

Ultrawave are the UK's leading manufacturer of ultrasonic cleaning equipment and are at the cutting edge of their market. As a company it was deemed essential that the redevelopment reflected this but also utilised the website as a top sales and marketing tool to communicate with all their customers. This was not as easy as it sounds for a number of reasons.

Ultrawave's equipment is sold into so many diverse markets from medical cleaning to industrial applications in automotive and aerospace industries.

The equipment itself can vary in size from baths of 0.5 litres to 5000 litre and in price from GBP 150 to GBP 100,000 meaning the target market is anyone who requires a fast effective cleaning system in almost any application.

Because of the diverse nature of the potential customers this meant the site had to be both informative and technical, while remaining easy to use and fast loading.

In order to achieve this it was decided that the site needed to be structured in a way that provided people with the information they wanted quickly and easily.

For people who know what product they are looking for details of each standard unit can be reached within three clicks of the homepage.

An additional click enables PDF downloads of detailed unit specifications giving customers all the information required to make an informed business purchase.

For those who have limited knowledge of ultrasonic cleaning as a process the site contains pages on how the process works, why it is such an effective cleaning method and how it can be implemented in various different operating sectors.

Coupled with this is an ultrasonic terminology page which defines many of the key terms used in the industry while the FAQ and Hints and Tips section provides answers to common questions relating to ultrasonic cleaning in general.

Forthcoming additions to the site will include detailed research papers on ultrasonics, which have been produced by Ultrawaves in-house PhD student Jamie Lewis, additional PDF downloads and a contact system to keep customers up to date with any offers available from Ultrawave.

The website is a one stop information source for all things relating to ultrasonic cleaning and it is hoped that it will become a point of reference for people operating within the industry as well as those who have recently been introduced to it.