Demand for 'Power-Plate' growing

There has been overwhelming demand for the Power-Plate, launched in the regional market in November last year, according to traders.The Power-Plate is a revolutionary product that generates vibrations that are transferred from the platform to the body. And these vibrations train every muscle group of the entire body. The `Power-Plate Next Generation' is for the professional market while the `Power-Plate Personal' is for home users.'The response from the local market - from professional gyms, the home markets, fitness centres, hotels, beauty parlours and even from the up market malls has been overwhelming,' said a company official.Power-Plate based on the most modern and scientifically proven `Advanced Vibration Technology' was first developed by the Russian cosmonauts in the 70's and has been developed with painstaking care to offer a variety of health and wellness to the user.Power-Plate builds up bone density and is a good remedy for osteoporosis, enhance pain reduction, it accelerates weight loss, reduces the appearance of cellulite, improves collagen production, reduces lower back pain and rehabilitates injuries and ailments. It also improves muscle strength and performance, decrease cortisol levels, eliminates stress, increases the happiness hormone or serotonin and neurotrophine and enhances critical blood flow throughout the body - oxygenation and lymph drainage.'It is thus a wholesome, comprehensive machine that increases oxygen content in the body by 400 per cent after use,' says Power-Plate Middle East managing director Nelke van Aspert.'Globally Olympic teams use this as it is a gadget that is medically accepted with all its certifications in place.'And if professional athletes and celebrities are using it, it comes with a top-notch endorsement for it becomes evident that a lot of research has gone into it,' says Nelke van Aspert. Worldwide many VIPs like Michael Schumacher, Prince Albert of Monaco, Jane Fonda and several professional sportsmen have used this with great visible results. It has therefore become a very vital part of resorts, rehabilitation and physiotherapy centres, offices, fitness centres, hotels, beauty institutes and more importantly in people's disposals!The range of applications is mind-boggling and acts as one's own personal trainer at home or even at work or in commercial centres for a complete body workout in just 10 minutes! In a life that is constantly controlled by the clock and we are often caught running in circles, the piece de resistance of this machine is the fact that 10 minutes of exercising is all you need to allocate to enjoy maximum result in minimum time.'There is no change of dress needed - no special gym costume - hence you can put your food in the microwave oven and even as your dinner or lunch is getting ready, you can finish your exercising and return back good as new to enjoy your meal,' comments Nelke van Aspert.'Or if you are shopping and you need to exercise, you just need to walk into the nearest hotel or mall that has this, put aside your shopping, finish your 10-minute regime and continue with life with minimum fuss. Besides, health and fitness are very important issues in life and cannot be compromised upon. 'And techniques like that adopted by the Power-Plate is a boon to the modern day man and woman,' says Nelke van Aspert.