Garment Racks give Retail Clothing Stores a Personality

September 16, 2006: ST. LOUIS, MO – Garment racks are a fixture in retail stores worldwide. But not all retailers realize the close relationship between their garment rack layout and the personality and feel of the store. .

Everything your customer sees and experiences within the store contributes to the overall impression she will carry with her, and will certainly influence her likelihood of returning. So the positioning of garment racks and your ability to use them effectively are very important elements of successful store management.

“The usage and layout of garment racks within your store speaks volumes to your customers and contributes to their overall experience as a shopper,” Nu-Era Marketing and eCommerce Director Chris Weis said. “That being the case, retailers need to put more thought into how clothing is displayed and what the collective projected personality of the store is as a result.”

Weis’ company Nu-Era specializes in providing fixtures and supplies for retailers nationwide. Nu-Era offers a wide variety of garment racks for a wide variety of apparel, at www.nu-era.com.

Weis recommends store owners consider mixing a variety of racks into their store design, but cautions against having too much variation in materials or appearance. In other words, a square rack used for displaying shirts could work fine near a circular necktie rack. However, they should carry the same appearance as far as color and materials are concerned.

“It’s also important to think about your garment racks beyond aesthetics,” Weis said. “Consider the space you have to work with, and mix and match racks that will allow you to do the most good within it.”

First identify a rack that meets your space, style and functionality requirements. From there continue to bring in display solutions that compliment or reinforce that original rack’s desired characteristics. The end result will be a store that reaches out to customers and helps you build your business.

Nu-Era and nu-era.com are services of The Nu-Era Group, LLC -the industry leader in store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers with competitively priced quality products and customer-oriented service since 1949. For more information, visit them online at www.nu-era.com.