Piribo: Patient Compliance Europe, new publication announcement

Patient non-compliance is an expensive and widespread problem for the pharmaceutical industry. With rates of non-compliance sometimes as high as 70 per cent, drug companies are losing around $25 billion each year simply through patients not taking their medicine. The impact on clinical outcomes, public health and healthcare costs is severe.

The Patient Compliance Europe Conference, organised by eyeforpharma and held in Amsterdam on 1-2 June 2006, explored the major issues surrounding patient compliance, showcasing research and case studies from major European pharmaceutical companies and how they are addressing the problem.

This KeywordPharma Conference Insights review, published by NetworkPharma Ltd, outlines the most pertinent issues from selected presentations at the event. It examines the most common reasons for patient noncompliance and looks at methods to combat them. It offers advice and guidance on how to implement a successful compliance programme, based on real market experiences.

The issue of who has 'ownership' of compliance is discussed: is it the responsibility of the brand manager, medical affairs or senior management? And who should play the role of educator: the doctor, the pharmacist, the nurse or the drug company?
The report finds that the overall responsibility lies with the pharmaceutical industry, which
- public health aside
- also stands to benefit most from an increase in compliance. Yet, despite a growing armoury of tools with which to educate patients on the value of medicine, a general apathy to tackle the issue head-on pervades the pharmaceutical industry. Despite conference rhetoric to the contrary, the industry doesn't regard compliance as a major issue. And the smart brand manager who introduces a compliance programme will be elsewhere in the industry by the time its long-term impacts are realised.

“Patient Compliance Europe” is available from Piribo. For more information go to: http://www.piribo.com/publications/sales_marketing/patient_compliance_europe.html

Piribo Product ID: NWP006

About Piribo.
Piribo (http://www.piribo.com) is a UK-based independent online store supplying business information on the pharmaceutical and biotechnology industries. The website now carries over 3,800 English language titles including, market reports, studies and books and is the UK’s largest online biopharma information store. Subscribers receive a free monthly newsletter and email alerts on new titles in their areas of interest. The company was established in 2004.