Piribo: Mobile and Wireless Sales Force Strategies, new publication announcement

Mobile communication is emerging as a core part of the pharmaceutical sales process. Doctors are no longer strangers to technology, with devices such as PDAs (personal data assistants) playing a key role in conversations between representatives and physicians.

Ten years ago, technology was an enabling service, with the sales force its client. Now, increasingly, technology is not only setting the agenda, it is also setting the strategy. Technology projects tend to be driven more by the technology available than by the business needs that must be met. Dominant technologies such as Google, Skype and BlackBerry have now taken over the strategy.
So, how does the pharmaceutical industry drive, maximise and, just as importantly, maintain mobile adoption? What does it use mobile technology for? And which devices will best serve its needs?

The eyeforpharma conference on Mobile and Wireless Sales Force Strategies, held in Barcelona on 14-15 March 2006, addressed these critical issues, with case studies from leading European players attempting to provide answers. This KeywordPharma Conference Insights review, published by NetworkPharma Ltd, looks at the most pertinent factors driving mobile communication and its impact on sales force strategy in pharmaceuticals.

“Mobile and Wireless Sales Force Strategies” is available from Piribo. For more information go to: http://www.piribo.com/publications/it_ehealth/mobile_wireless_sales_force_strategies.html

Piribo Product ID: NWP004

About Piribo.
Piribo (http://www.piribo.com) is a UK-based independent online store supplying business information on the pharmaceutical and biotechnology industries. The website now carries over 3,800 English language titles including, market reports, studies and books and is the UK’s largest online biopharma information store. Subscribers receive a free monthly newsletter and email alerts on new titles in their areas of interest. The company was established in 2004.