BIG BUSINESS TO MICRO-PRENEURS: SUREFIRE TIPS TO MAKE YOUR EMAIL CAMPAIGN WORK HARDER

"Email is the greatest marketing tool in history. If used properly, nothing is more personalized, inexpensive, interactive or easier to execute." – Allen Breiter, President of Clique Digital and this month’s presenter at the DMAsc Luncheon Sept. 20th.

Los Angeles – Hoping to hit the jackpot with an Email program that makes all your hard work behind the scenes worthwhile? Of course you are. Crafting and managing Email is a hot topic with direct marketers. It lets consumers ask for what they want and get it. Plus it’s lightning fast to test because it’s easy and cheap. You can track how people open and click to your web site. That’s why the Direct Marketing Association of Southern California (DMAsc) is hosting marketing communications expert and President of Clique Digital Allen Breiter at their monthly Direct Response-Boosting Strategies event Wednesday September 20th, 11:30 A.M. (The Proud Bird Restaurant).

So your prospect, Mary, is sitting at the computer reading your compelling Email. She's convinced she needs your product. Or is she?
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The best reason to be at this month’s profit-generating Email marketing event? Because these information-packed how-to’s are guaranteed to be shown via Breiter’s B2C and B2B case studies:

• Turning cold leads into warm prospects and warm prospects into hot customers.
• Growing your in-house Email marketplace and keeping addresses fresh.
• Developing a list segmentation strategy.
• Customizing Life-time Customer value.
• Integrating data from CRM, Postal & Email Systems.
• Measuring ROI from your Email campaigns.
• Strategizing: How often should you give and take with your relationships?
• Creating content customers and prospects will want to pay you for.
• Analyzing the metrics that immediately show you whether your campaigns are successful and how to tweak them if they’re not

Plus the secret answer to this question that you won’t want to miss:
“Are you making these mistakes in your Email campaigns?”

LEARN from the best business builders out there – folks who’ve been where you are – and who Emailed their way to the top – at the DMAsc September monthly luncheon with Allen Breiter.

About Allen Breiter: President of Clique Digital, Allen Breiter oversees ROI-focused Email & other Marketing communications. Clique Digital offers a full suite of professional services: complete Email marketing, list brokerage, direct mail, full service creative, branding, web development and strategic consulting. His combination of sales, marketing and creative experience includes strategic six-figure national multilevel marketing and sales programs for clients via web development projects, micro-sites, online sponsorships, sweepstakes, viral marketing, direct marketing co-registration & acquisition and retention Email programs. Some clients are: Avery Dennison, Gold’s Gym, Guitar Center and Pacific Capital Bank. As an expert leading the digital media delivery revolution, Mr. Breiter has served as both a moderator and guest panelist at various national interactive advertising and digital media summits. Reach Allen now at (818) 439-9791 or abreiter@CliqueDigital.com.

About DMAsc: For over 30 years, The Direct Marketing Association of Southern California (DMAsc) continuously brings Direct Response-Boosting Strategies to Growth-Obsessed Marketers. As the only organized community of direct marketing professionals in the Southern California area, this non profit provides opportunities and events for learning, networking, sharing ideas and getting your projects and programs to deliver higher return on investment (ROI) and greater monetary profits. If you work in direct response marketing, offer supply services used in direct marketing, are employed by a business that has or is interested in developing a direct response campaign, teach marketing-related subjects, are a student of marketing or if you are a business-builder selling and promoting products, then DMAsc is for you.

September’s Program: How to Multiply your Email Marketing Returns with Proven Practices and Methods: Wednesday September 20, 2006, 11:30 am at The Proud Bird Restaurant, 11022 Aviation Blvd, Los Angeles, CA 90045, (310) 670-3093. For Lunch the Proud Bird serves an incredible buffet offering different ethnic cuisine every day. Specialty items such as soups, salads, sandwiches and chicken, fresh fish or steak entrees are available.
To register now, or for more information about DMAsc and its programming, the public is encouraged to log on to www.DMAsc.org or call (818) 541-1152.