Pochteca Media Expands Operations to Las Vegas

Las Vegas, NV, September 13, 2006 - Pochteca Media, a multicultural communications agency specializing in the gaming and tourism industry, announced the expansion of its operations by opening a regional office in Las Vegas, NV. Located only minutes from the world-famous Las Vegas Strip, the office will be led by Minerva Partida, Media Director. Pochteca Media will spearhead its gaming/tourism efforts from this office.

During the past few years, Pochteca Media has experienced significant revenue growth from the gaming industry and now requires special focus to serve its clients. . Most recently, Pochteca Media created and produced Viva Laughlin! a groundbreaking Latin Arts, Entertainment & Sports promotion celebrating Hispanic Heritage Month. The promotional program was developed for the Laughlin Tourism Committee and Las Vegas Convention & Visitors Authority. In its first year, Viva Laughlin! sold-out 10,000 hotel rooms and generated an economic impact of $ 4 million dollars.

“The Multicultural markets represent an enormous growth potential for the Las Vegas market. In a survey conducted by the Travel Industry Association of America (TIA) in 2005, Las Vegas ranks as the top destination for Hispanic travelers,” says Mario Cobian, Pochteca Media, CEO. “From this new location, the Pochteca Media team can better serve its customer base, accommodate future growth and strengthen its position as a leader in Hispanic gaming and tourism.”
“Our goal is to provide our current and potential clients with breakthrough solutions and world-class service,” says Minerva Partida, Media Director, who will spearhead the Las Vegas Office in Pochteca Media’s efforts to be readily available to their client base in the area. In addition to the opening of the branch office, these investments mean increasing Pochteca Media’s visibility in local media. Part of that strategy includes joining the NHLA-Nevada Hotel & Lodging Association and the Las Vegas Latin Chamber of Commerce.

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About Pochteca Media
Pochteca Media is a leader in Hispanic marketing and promotions. Clients include the Laughlin Tourism Committee, Las Vegas Convention & Visitors Authority, Flamingo Laughlin, Ramada Express Hotel/Casino, Latino Literacy Now, City of Imperial, Worldwide Vegas, and BellaVic Entertainment, among others.