Search Engine and Internet Marketing Conference Presented at Scottsdale Community College, Scottsdale, Arizona

Scottsdale, AZ (February 23, 2005) — The second annual Search Engine and Internet Marketing Conference is to be held at Scottsdale Community College on Friday April 22, 2005. This one day conference will feature leading search engine and Internet marketing experts and is designed to help business owners, marketing specialists, and web designers to acquire the necessary skills to develop their online business through search engine and Internet marketing. For the second consecutive year, SCC is sponsoring the conference through its extension program, the Scottsdale Workforce Development / Computer Training Institute, programs, which assists community members and businesses with their training and educational needs.

Search engine and Internet marketing comprises of strategies to help organizations develop and grow their online businesses. These strategies include search engine optimization, paid online advertising, online public relations, and website design. The goal of search engine and Internet marketing is to increase customers, sales and profits.

“Last years conference was a great success and we had wonderful feedback from participants,” said Rob Loy the conference organizer. “We have added some new topics to this year’s conference which we think will add to the participant’s experience. We want them to take home skills that they can put to immediate use.”

Search engine marketing topics to be covered at the conference include the following: What is Search Marketing; Search Marketing Friendly Website Design; Internet Marketing Options; Linking Strategies: Who should be linking to your site?; Public Relations on the Web; Outsource or In-house SEM/PR; ‘Real world’ Case Studies and a Website Clinic.

Several renowned search engine marketing specialists are working in conjunction with Scottsdale Community College. These specialists include: Elixir Systems, Rhino Internet, Suite-Spot Commerce, Amanda Vega Consulting, and Firebird Marketing. The conference is an all-day event and costs $159 per attendee. Individuals who are interested an adding search engine marketing skills to their business or work place are encouraged to attend. The attendance for this popular event is limited to 100 people and early registration is recommended. For more information or to register for the conference, call the SCC Workforce Development office at 480-423-6795 or 480-423-6278 or visit www.firebird-marketing.com.