UGLYDOLL From Pretty Ugly, LLC Has Banner Year with Toy Industry Awards

Press Contact: Victoria George
Victoria George Public Relations llc
212 627 1442
Victoria@victoriageorge.com



UGLYDOLL From Pretty Ugly, LLC
Has Banner Year with Toy Industry Awards

ASTRA Lists Uglydoll On Top 20 Toy List For Holiday 2006


(New York, NY – September 14, 2006)– Kids want the “hot” new toys for holiday, but parents worry: What happens when those holiday fads fade? Pretty Ugly, LLC announced today that Uglydoll has been included on a prestigious American Specialty Toy Retailing Association (ASTRA)’s “Top 20 Toys” list of exceptional toys that children will love to play with long after the holidays. The (ASTRA)’s “Top 20 Toys” for Holiday 2006 is a one-of-a-kind list based on input from independent toy store owners around the country, the “toy professionals” who spend every day of the year working with consumers and kids. This daily interaction gives these retailers unmatched, firsthand knowledge of toys that are truly compelling to both kids and parents, and Uglydoll is among them.

“We have had such an amazing year having been awarded the 2006 Specialty Toy of the Year Award, An Oppenheim Award, A Parents’ Choice Approved Award and now the ASTRA ‘Top 20 Toys’ for Holiday,” said Alita Friedman, Pretty Ugly, LLC Director of Operations. “We are delighted by the response from the industry and ultimately the consumer. Uglydolls inspire creativity and imagination making them a favorite for children to play with year round.”

Uglydolls come in a variety of sizes ranging from our 14” plush line $20 to our Little Ugly size 7” $10; and our key chain size at 4” $6. Uglydolls are loved by a variety of celebrities including: Paris Hilton, Angelina Jolie, Brad Pitt, Nicole Richie, Cameron Diaz, Hillary Duff, Nick Lachey, Ashton Kutcher, Jennifer Garner, Debra Messing, Ben Stiller, Hillary Swank, Dakota Fanning, Nelly, Jessica and Ashlee Simpson, Vince Vaughn, Snoop Dogg Robin Williams and many others.

These toys also earn high approval ratings from parents and educators by helping children build developmental skills, reinforcing classroom lessons, teaching sharing and caring, and even getting kids off the couch. And, at ASTRA-member stores, parents enjoy atmospheres that encourage creativity and play, combined with personal service and expert advice for a toy shopping experience unlike anywhere else.

Uglydolls can be found at independent ASTRA toy retailers nationwide. Uglydolls can also be purchased on the web at www.uglydolls.com

About Uglydoll
Uglydoll is an art-based designer character driven brand that was conceived in 2001 by artists David Horvath and Sun-Min Kim. The Uglydoll brand encompasses plush dolls and key chains as well as designer t-shirts that are sold in a variety of museum shops worldwide as well as specialty retail shops. The Uglydoll brand is based on several individual characters that have unique narratives of the peculiarities and personalities of each character. Uglydoll products allow children of all ages to be creative and explore their own sense of expression and individuality.

About The American Specialty Toy Retailing Association
ASTRA is Leading the Way Through Play by providing quality products that help children have fun, achieve success and lead happy, healthy lives. The largest association for companies in the toy and children’s products arenas, ASTRA brings retailers, manufacturers, manufacturers’ representatives, and industry affiliates together to help them achieve their business goals and promote the growth of the industry by delivering products that serve children’s best interests.

www.astratoy.org or call ASTRA at 312-222-0984.

Uglydoll, 45 Fernwood Ave., Edison, NJ 08837
866-HEY-UGLY
###