Recruitment software success through download.com

Leading provider of advanced recruitment software, Swiftpro Ltd. has traditionally sold its extremely popular CVPlus Visual software directly to recruitment businesses and corporate HR departments using its field sales force. However, after careful evaluation of the market conditions, Swiftpro Ltd. decided to adopt a new approach to sales activities for 2005.

Firstly, Swiftpro Ltd. reduced the price of its CVPlus Visual recruitment software, from $3995 per user to a highly competitive $995. Next, it uploaded a fully functional freeware version of CVPlus Visual, limiting the database to 500 active records, to websites such as www.download.com, www.tucows.com, www.zdnet.com and Microsoft’s Marketplace.

“The results have been fantastic,” says Tas Tasniem, the company’s CEO. “Where as field sales staff were carrying out around 20 onsite demos a month, and converting 10, the download “try before you buy” model has resulted in over 500 downloads with 145 new clients around the world in just two months”.

CVPlus Visual is widely regarded as “best-of-breed” recruitment software for companies wanting to reduce costs; streamline and accelerate the recruitment cycle; match candidates to open jobs with greater speed and accuracy; and place a consistently higher calibre of candidate. Visit www.swiftpro.com for more information on Swiftpro Ltd’s range of recruitment products and services.

Download.com is one the world’s largest shareware software portal and can be found on www.download.com.

Charlie Trumpess, Marketing Manager
Swiftpro Ltd. recruitment software
2 Warner House, Harrovian Business Village
Bessborough Road
Harrow, Middlesex HA1 3EX
UK
Tele: +44 0870 873 1270
Email: marketing@swiftpro.com
URL: http://www.swiftpro.com