Top Position Introduces MSN adCentre Account Management: No Management Fee For First 2 Months

Top Position has become one of the first pay per click consultancies in the UK to offer account management for the newly-launched Microsoft adCenter. With no management fee to pay for the first two months, there’s never been a better time to launch a creative and dynamic pay per click campaign.

Designed to make online marketing as efficient as possible, MSN adCenter boasts strong customer demographics and enhanced advert targeting. Offering advertisers a global audience, adCenter covers the full spectrum of online communication and dialogue to deliver unsurpassed levels of scale, reach and penetration.

Customer Focus

“MSN’s customer demographics are excellent,” says Lisa Wyllie, head of Top Position’s MSN service. “We can use this information to fine-tune the advert targeting and subsequently increase relevant clicks. Because adCenter places its pay per click ads on MSN Search, you can use MSN’s detailed customer information to target potential clients even more accurately.

“As with all Top Position departments, MSN adCenter advertisers are assigned a dedicated account manager. This account manager will help you employ business intelligence to make the most out of MSN, getting to know the customers behind the clicks, eliminating wasted clicks and focusing the campaign on the web users you want to talk to. All of this means a better return on your advertising investment and an account that performs at its optimal level.”

A Growing Audience

Built to boost your company’s bottom line, a massive 81% of MSN’s 94 million annual visitors have made online purchases in the last six months. A Top Position-managed adCenter account is the best way to take full advantage of this purchasing power – in addition to optimising advert text, a dedicated account manager will review keywords and click through rates, better targeting clients to increase conversion rates and overall account performance.


Intelligent Targeting

adCenter accounts managed by Top Position have access to MSN’s detailed customer profile information, meaning the advert campaign can be tailored according to the reported advert audience.

According to your pay per click objectives, Top Position will use intelligent targeting to specifically target this client base by day of the week, time of day, country and city, so your ads only appear at the time and in the areas you choose. For niche advertisers or businesses offering a specific service to specific sectors of the population, incremental targeting can be applied to increase bids by age, gender and geography – improving the probability that your ads will be seen by users searching for the service you offer.

Science and Creativity

“All Top Position accounts are managed with a mixture of science and creativity,” says Lisa Wyllie. “Whatever your pay per click objectives, whether you want to reach the top spot or lower your cost per click, to target more relevant traffic or grow your online sales, to increase your online visibility or better target your client base, Top Position has both the experience and expertise necessary to maximise your return on investment and make your pay per click campaign work harder for your business.”

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About Top Position

Top Position is a centre of excellence for pay per click advertising and search engine marketing. Founded in 2001 by Daniel Jupp, the Top Position brand is synonymous with outstanding levels of service and customer care. Offering unbeatable value for money and results that you can see, Top Position currently optimises pay per click accounts for more than 160 clients in Europe and the USA.

A qualified team of pay per click professionals work to increase relevant traffic to client web sites, thereby improving click through rates and lowering costs. The result is a pay per click account that performs at its optimal level, driving up internet visibility while maximising online sale opportunities.

To arrange an interview with Top Position founder and managing director, Daniel Jupp or to request a scripted interview, copyright free images or further company information, please contact Rebecca Appleton in the Top Position press office, email press@topposition.co.uk or Tel: 0208 123 7838.