Earning 1 million dollars in just 21 steps and giving away another million?

European student launched www.21steps.com website by which he wants to collect $1 000 000 in just 21 steps and give away another $1 000 000 in the end.

He is selling 21 advertisement spaces. Beginning with first banner each next is noticeably bigger, placed closer to the top of the page and two times more expensive than previous one. 1st banner cost only $1, 21st $1 000 000.

When all ad banners will be sold a draw will take place (broadcasted on TV) to choose 1 from 21 advertisers that will get $1 000 000 (total income from all banners will be over $2 000 000). Beside that advertiser which buy 21st banner will become the owner of 21steps.com domain and webpage for at least a year - he can use it for his products or services promotion.

Author of the 21steps.com already made 2 steps on his way to the million in only 2 days.