ABC ELECTRONIC announces that eVisit Analyst has successfully achieved two star Associate Subscriber Accreditation

ABC ELECTRONIC Clients Using eVisit Analyst Web Analytics Can Considerably Reduce the Time and Cost of Web Site Traffic Audits.

eVisit Analyst from Maxsi has become the latest two star Accredited Associate Subscriber, after successfully delivering an audit with Jobsgroup.net, an eVisit Analyst client. As an Associate Subscriber, eVisit Analyst has proven its ability to accurately measure and deliver web site traffic statistics that meet agreed industry standards as set by JICWEBS (the Joint Industry Committee for Web Standards – www.jicwebs.org) and internationally agreed by the IFABC.

eVisit Analyst allows its users to measure visitor activity and improve the design and marketing of their websites. It provides them with more in-depth analysis of marketing trends enabling them to achieve better returns on their investment and grow their business. eVisit Analyst is used to great effect by a number of blue chip companies in an array of sectors, ranging from business, local government, financial services and academia.

Richard Foan, Managing Director of ABC ELECTRONIC comments:

“eVisit Analyst’s achievement of two star accreditation demonstrates the further increased support for independent verification, transparency and the industry standards for electronic media measurement delivered by ABC ELECTRONIC and JICWEBS.

“They join a growing number of two star accredited Associate Subscribers, which have become invaluable in supporting our clients in achieving certification and using their traffic data and audited figures successfully.

“Common clients using eVisit Analyst can now considerably reduce the time and cost of delivering ABC ELECTRONIC certification of their website traffic, helping them deliver increased confidence and trust in their online businesses.”

John Harrison, CEO of Maxsi comments:

“We are delighted to be an Associate Subscriber and fully support ABC ELECTRONIC’s accreditation scheme. Users of eVisit Analyst systems are further assured that their traffic data is measured accurately which helps them achieve ABC ELECTRONIC certification.”

The ABC ELECTRONIC Associate Subscriber Scheme encourages and enables suppliers to the new media industry to demonstrate their support for industry-agreed standards, as set by JICWEBS (http://www.jicwebs.org/)*. Suppliers to the industry such as web analytics suppliers, hosting companies, advertising agencies and trade bodies are all eligible to join the scheme.



The Associate Subscriber Scheme promotes and also encourages discussions between the subscriber and ABC ELECTRONIC, to ensure everyone is working towards the same goals, so providing added value to ABC ELECTRONIC’s clients. Associate Subscribers can also participate in the ABC ELECTRONIC Internet Technical Group (ITG) meetings which are designed to ensure all clients and their suppliers can participate in developing and evolving the industry-agreed rules and methodologies.

Ends


For further information please contact:

Maxsi
Andy Brown
Reality PR
Tel: 0208 663 6111
Email: andy@realitypr.co.uk

ABC ELECTRONIC
Julia Murray / Mark Barber / Phil Borge
Eulogy!
Tel: +0044 20 7927 9999
Email: julia@eulogy.co.uk / mark@eulogy.co.uk / phil@eulogy.co.uk








About Maxsi
Maxsi Ltd has developed the eVisit Analyst range of advanced website analysis systems used to great effect by a number of blue chip companies. eVisit Analyst is used by clients in an array of sectors, ranging from business, local government, financial services and academia. Customers include Aberdeen Asset Management, Endsleigh Insurance, holiday.co.uk, Universities of Exeter and Northumbria and over twenty Councils

eVisit Analyst allows its users to measure visitor activity and improve the design and marketing of their websites. It provides them with more in-depth analysis of marketing trends enabling them to achieve better returns on their investment and grow their business.

Maxsi was founded in 2001 by John Harrison and John Mawson,


About ABC ELECTRONIC

ABC ELECTRONIC (www.abce.org.uk) was established in 1996 as the industry owned, tri-partite, not for profit organisation, which works on behalf of advertisers, media buyers and media owners to provide third party independent verification and certification for data related to electronic media (Internet, Email, SMS, Interactive TV, WAP, PDA and Streaming audio and video) in the UK and Ireland.

ABC ELECTRONIC’s role is to manage standards for the industry through its work with JICWEBS*, and to provide credibility, comparability and transparency for electronic media. This gives advertisers the opportunity to maximise returns on marketing budgets by using ABC ELECTRONIC certified media and ensures that stakeholders (marketers, investors, media owners, media buyers, advertisers) can invest in electronic media with confidence and trust.


ABC ELECTRONIC serves the online media communities in the UK and Ireland, and is leading an international network setting global standards for electronic media. ABC ELECTRONIC delivers global measurement standards for local markets through its work as Chair of the IFABC web standards group. www.ifabc.org

*JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) is a body created by the UK and Ireland media industry. Its purpose is to ensure independent development and ownership of standards for measuring on a site centric, census basis audience reach, frequency and activity levels including the use and effectiveness of advertising on electronic media. www.jicwebs.org. ABC ELECTRONIC supports the work of JICWEBS by delivering audit and certification services for electronic media usage to these industry agreed standards.