Fawcett Society Boosts Email Marketing Program with New Survey Feature from Mailvivo.

Global Press Release

Media Release

Sept 6, 2006


RELEASE: Fawcett Society Boosts Email Marketing Program with New Survey Feature from Mailvivo.


LONDON, UK - UK-based email marketing provider, Mailvivo, has launched a new integrated survey feature for its online email marketing service. The Fawcett Society, UK women's rights charity, recently used this feature to send out a survey to get valuable feedback on their email marketing program.

The Fawcett Society uses Mailvivo’s online tool to create, deliver and track a regular e-newsletter providing useful updates and information on the work the charity is doing to promote women's rights.

A spokeswoman for the Fawcett Society said: "We have been sending out a monthly e-newsletter to supporters for nearly two years now and we wanted to check how useful they find it.

"Mailvivo helped us to set up the survey and it was all pretty straightforward. We were delighted with the level of the response, which we think was partly because the survey was so easy to fill out. And we were thrilled to find that for the most part our e-newsletter is doing a good job and get a few pointers for improvement.

"All in all, we've found Mailvivo to provide an excellent service."

Mark Gooding, Mailvivo Business Development Director, commented, "It is important for us to have clients like the Fawcett Society where we can deliver value to help them understand the interests of their subscriber base. Sending out a survey is an excellent way to do this and we're pleased at how well it worked for them. Going forward we have found that using features like dyanmic targeting, content in e-newsletters can be tailored to subscribers' interests. This is proven to generate a better response and increased return on investment (ROI) over non-optimised communications."

"This is the challenge for any organisation looking to grow their email lists and we look forward to supporting Fawcett develop their email marketing program", he added.


About The Fawcett Society

The Fawcett Society (http://www.fawcettsociety.org.uk) campaigns for equality between women and men in the UK on pay, pensions, poverty, justice and politics. For additional information, please visit www.fawcettsociety.org.uk.


About Mailvivo:

Mailvivo (http://www.mailvivo.co.uk) is a secure self-service email marketing tool and features dynamic message personalisation to ensure relevant content for each recipient. Mailvivo's premier on-demand application enables clients to intuitively create, manage and analyse effective email programs to build valuable and long lasting relationships with customers and prospects. Mailvivo is based at Leatherhead, Surrey, just outside London, UK. For additional information, please visit www.mailvivo.co.uk.