INTERACTIVE AVENUES FIRST AGENCY TO INITIATE TV SPOTS ON THE INTERNET IN INDIA

Mumbai, Tuesday, September 7, 2006: Interactive Avenues created a watershed event for advertising in India with the initiation of the 30 Second TV commercials for Worldspace, General Motors and HDFC Standard Life, on the Internet in India, thus melting the boundaries between traditional and new media.

Says, Ratish Nair, CEO, Interactive Avenues “As an agency, we strive to stay on the forefront of technology and utilizing the online video platform for our clients has been a great experience. Video ads, while still a nascent segment, is growing faster than any other aspect of online marketing as per a recent report by eMarketer.

eMarketer predicts that by the end of the decade, advertisers will spend around $2 billion on video ads online.”

“We saw the Google click-to-play platform as a great way for our clients to deliver a rich immersive experience to their target audience. Implementing campaigns for three different product categories with multiple targeting parameters has been a challenging experience. The metrics that we are using to measure effectiveness include Video Playback Rate, Click Thru Rates and Time Spent Interacting with the video,” adds Rahul Marwaha, Head of Search at Interactive Avenues.

The TV Spot on a web page is a static image, which can be initiated by a click on the play button and operates like a traditional video with fast forward, pause and replay. The user can choose to activate it, thus it’s non-intrusive and further the user can click through the ad to go to the advertisers’ website.

The Worldspace, HDFC Standard Life and General Motors SRV video ads are visible to visitors from India on relevant niche content websites like Agencyfaqs.com,
Mouthshut.com, Moneycontrol.com, Modifiedcars, Conceptcarz and Ultimatecarpage. Samples of the video ad executions can be viewed on interactiveavenues.com

Launched on April 3, 2006, Interactive Avenues has offices in Mumbai, New Delhi & Bangalore. It boasts of a team of 45 specialists with an unmatched passion for the medium. Interactive Avenues has focused domain expertise in Digital Branding, Prospect Generation, Search Marketing and Website Development. The team also boasts of skills in the Mobile Marketing Space, going beyond basic SMS based marketing campaigns.

Interactive Avenues’ clients include: Travelguru, HDFC Standard Life, General Motors, Futurebazaar, NIIT, Worldspace, Cadbury, Mobissimo, CIOL, ICICI Bank, ICICI Direct, ITC Foods, IDBI Capital and Indiaresortsurvey and Tata Indicom amongst others.

Shantanu Sirohi
Vice President
Strategy & Planning
Interactive Avenues Marketing Solutions Pvt. Ltd.
103, Uma Shikhar Building, Plot 541, 13th Road, Khar (west)
Mumbai- 400052 +912224699100
shantanu@interactiveavenues.com
http://www.interactiveavenues.com