Search Engine Gives Green Light Power to Users

SpivO has made great leaps forward since the first of 2006. Press releases and stories fill the internet. From the launch of the SpivO Movie Times to Adotas.com’s article on SpivO’s selective filtering technology in their video and image search engines launched in April, SpivO is everywhere. So far, since January, SpivO has launched image search, audio search, video search, rebuilt their news channel, acquired KCove.com and converted it to SpivO Auctions, launched SpivO Movie Times, SpivO Dining Guide, and partnered with the Entrepreneur’s Place, Inc., to develop the popular SpivO Toolbar.

Aside from the new channels, SpivO’s managing company, Adviatech Corp., has invested a lot of time and money into improving the quality of the web search results and integrating data from their other channels into the main web search interface. In May, SpivO launched their contextual advertising system and integrated sponsored links into the web search engine which traditionally was strictly content.

Even with the positive press and new technologies, SpivO’s user and visitor growth is increasing at a rate much slower than last year. Adviatech believes the SpivO Workshop is the solution. In a press conference held at Parc Centre in Tampa Florida (the SpivO office), Adviatech Vice President, Jason Bland, explained why the workshop went public.

“The SpivO Workshop is something that we have had in the office since day one. It is basically a list of future developments and goals for the SpivO search network.” Jason stated. “I’ve personally spent a lot of time on the project and in researching our competitors and more importantly, learning about our users. What I have found, is that we are far too disconnected with our user base.”

Ms. Laura Stine, a SpivO advertiser who attended the press conference, asked Mr. Bland how they planned on competing with Google and Yahoo. He replied with a simple “we don’t.”

Jason Bland continued, “Google and Yahoo are not our competition. In fact, both of them help us provide great amounts of content to our users. The way we get people to come to SpivO is by providing a solution for every special interest. That is the path we are on now and that is what we will continue to work towards.”

Special interest channels fill the SpivO Workshop. The most developed of the channels is the soon to launch, SpivO Wines. SpivO Wines will be a complete directory of wines, wineries, and all things related to wine. Other similar channels in the workshop include, SpivO Cigars, Dr. SpivO, Political SpivO, Musical SpivO, and Mystical SpivO, to name a few.

The SpivO Workshop lists about forty upcoming projects and posts ideas for SpivO users to vote on. The general tone of SpivO is also in transformation and clearly seen in the SpivO Workshop. The wordage and the channels are all geared to the younger generation. This is the inspiration for such channels as SpivO Expressions, SpivO Bartender, and the MySpivO Blogs. SpivO is not concerned with the competition seeing their upcoming projects as they only post about a quarter of their most progressed developments.

Since SpivO uses the development team at Adviatech to work on most projects, the new tighter schedule for project releases has inclined SpivO to invite developers, programmers, and development companies to contribute to channel development. They plan on offering a package later this year that will give volunteer developers credibility and channel profit shares.

Jason Bland closed out the press conference by saying, “The key to our success is going to be our users. By allowing them to contribute to the evolution of SpivO by either voice or technical contribution, we are giving them ownership. Our underlying goal is to bring as much information to the SpivO user as possible. I see the SpivO finances so I can assure you money is not our primary objective.” Bland said jokingly, “In all seriousness, I hope that each of you will go to SpivO and click on the workbench that is on the home page and look at each of our up and coming projects. Not everyone has programming or technical knowledge but everybody has an opinion. Whether it is positive or negative, I want to hear it.”