Keen to add "As featured on…" to your services and products?

If you're running a business, there's one line that virtually guarantees sales go sky high. Go on any high-profile show like "Oprah" and you too can add that line. What's the line and how I can get it? Answer: "As featured on…" and it's acquired by using PR, the media and the press effectively.

However, knowing how the press, the media and public relations work is one of the key business skills most entrepreneurs flounder on when starting out.

London, UK-based PR company, The Editor’s Office, is set to run a series of tutorials aimed at small business professionals this Autumn at the British Library in central London in September 2006 to help them understand how this media trinity works, and how to use it so they can get the sales they need.

Caroline Lashley of The Editor’s Office created these tutorials - called “PR, the press and the media - using them to get what you want” - when she realised that many people she met at networking events did not know much about the press and the media and how they operate and even less about public relations. The tutorial series has been designed to give those with little or no knowledge of public relations and the press and the media a detailed understanding how of these elements work together to form a very close relationship – before any real money and time is spent on mounting any press relations campaign.

Aimed primarily at those both new to PR and the media as well as those recently given the responsibility of securing press and media coverage for their company (or indeed for themselves as small business professionals or consultants), the series which starts on 5th September will run twice a day on Tuesdays and Thursdays for small groups of three and on Saturdays for time-pressed individuals.

Priced at £70 per person (if coming in a group of three) or £99 for individuals, part of the tutorial will take place at the British Library’s current exhibition on the press, Front Page, and will include notes and selected papers - emailed to attendees post-tutorial - plus two calendar months’ email support which runs from 1 October to 30 November 2006.

For more information about the tutorials and to obtain a booking form contact Caroline by emailing attheeditorsoffice@yahoo.co.uk or telephone or text your details to 07931 648440.

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