MarketingExperiments.com Free Web Clinic to Address the Effectiveness of Small PPC Search Engine Campaigns

ATLANTIC BEACH, Fla. – Intense bidding for keywords on the major pay-per-click search engines such as Google, Yahoo! and MSN often leaves online marketers wondering if smaller search engine pay-per-click campaigns can still achieve a worthwhile return on investment. On Wednesday September 6, 2006 at 4:00 p.m. EST, MarketingExperiments.com (MEC) will host an online teleconference to address how marketers can utilize smaller search engines to create more cost effective pay-per-click campaigns.

“Two years ago we conducted a study of small pay-per-click engines to find out whether they offered an opportunity to increase sales at a lower cost per click and cost per action than with the larger engines,” said Nick Usborne, senior editor at MEC. “At that time our research indicated these small engines offered a chance for significant increases in revenue. Recently, after working with four different research partners and seven small pay-per-click engines – we think the updated results to our original study just may surprise online marketers.”

The one-hour teleconference will also cover some of the most important differences between various pay-per-click partners and engines and how marketers can develop the best pay-per-click strategy for their company.

Those interested in attending the free Web clinic can sign up at
https://www.gotomeeting.com/register/937205591.

MarketingExperiments.com has been named one of 2005’s best online marketing sites by KnowThis.com and tests every conceivable methodology to determine which online strategies and tactics are the most successful to improve site traffic, conversion and product sales.

About MarketingExperiments.com
MarketingExperiments.Com is an online marketing research laboratory dedicated to discovering “what really works” in Internet marketing. MEC engages in primary and secondary research and publishes results in the Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments.com is a member of the MEC Labs Group and a division of Digital Trust, Inc. For more information, please visit www.MarketingExperiments.com.