Guerrilla Search Tactics: Free Webinar Offered by eWayDirect: How to Win the Search Wars this Holiday Season!

NORWALK, Conn. September 2, 2006 – As the 2006 holiday purchasing season approaches, businesses need to optimize their search engine placement for maximum visibility and return on investment. Search engine optimization (SEO) enables businesses to succeed in the competitive world of Internet marketing, and eWayDirect, Inc., wants to help.

The company is offering a free Webinar on September 12th with topics that focus specifically on the holiday season and how to compete for search engine placement at this crucial time. The Webinar presents a four-week, step-by-step plan that includes showing you how to identify the most important pages to optimize, updating your keyword list and implementing the proper tags, incorporating the most effective SEO content, H1 tags, and anchor linking techniques, and finally what you should do to tweak the site and your search tactics throughout the season.

“We’re going to show businesses how to do SEO – it’s a crash-course on what will benefit them most moving into the holiday season,” says Frank Siano, Vice-President of SEM Services at eWayDirect and the Webinar instructor.

"Frank is truly an SEO professor,” says Neil Rosen, President and CEO of eWayDirect, Inc. “His Webinar is focused on providing immediate actions you can take to improve your Search performance for this holiday season. He will show you how to improve the position of your top pages week after week, using the resources you have in-house.”

Frank Siano is responsible for developing and executing eWayDirect’s SEM/SEO services. His commitment to SEM customers is to optimize targeted traffic driven to their Web sites. Frank became involved in SEM/SEO in 2000 and loved it so much he made it his profession by 2001. He has worked with companies that include GE, Amscan, Toys-R-Us and Callanen International, helping them improve search results.

In addition to providing Search Engine Marketing Services, eWayDirect, Inc. is a full-service ESP (e-Messaging Service Provider) that builds and supports proprietary Internet-based software applications helping marketers communicate effectively with their customers and prospects online in order to increase brand recognition, sales, and customer relationships.

The one-hour Web seminar (Webinar) will take place Tuesday, September 12th, from 11 a.m. until noon, Eastern Time. Signups are now being taken at www.ewaydirect.com.