Advantage Reaches New Agency Segment with Workflow Partner

With the constant addition of new agencies working in specialty categories with a focus on marketing, production and design, Advantage has released Workflow Partner, a product line concentrated on helping those agencies that do not have a need for a media application and it’s offered at a very cost effective price. “Both advertising agencies and corporate marketing departments benefit by gaining all the robust features of our Advantage Enterprise System without paying for features they won’t use,” said Ellen Coulter, President of The Advantage Software Company.

Workflow Partner includes all the tools that are needed to improve productivity and efficiency including the electronic job jacket, estimating and vendor quotes, creative briefs and specifications, traffic management, automated alerts, and their browser-based desktop full of on-line tools. The agency-specific accounting, finance and management reporting tools are also included, making this one of the best options available for any agency looking to integrate, automate and grow.

About Advantage
With more than 800 advertising agency clients and a 20% annual growth rate, The Advantage Software Company is the leading provider of automation tools for advertising agencies. For more than 28 years the company has led the industry with a wide range of solutions including client server, browser-based and hosted solutions to accommodate PC and Mac workstations. In 2004 the company introduced Webvantage, a workflow and management information system accessed through a web browser that also serves as a communications tool. Advantage Software has the largest and most active Users Group in the industry. Its members play an active role in the software enhancement process and are a continuous source of innovation.

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