"Starting a business in Italy: how to set up and run a successful business in the Bel Paese". Buy on Amazon.co.uk on September 29th, and enter to win workshop on Emerald Coast!

Book launching offers contest to those who purchase; winner receives workshop, room, board in Sardinia, Italy valued at over $950

Cagliari, Italy- September 2nd— Emma Bird and Mario Berri, co-directors of HowtoItaly, a consulting company which offers its services to those wishing to work and live in Italy, are launching their book September 29th. The book, "Starting a business in Italy: how to set up and run a successful business in the Bel Paese", is only available on amazon.co.uk. Contest starts immediately; winner receives a workshop in Sardinia, Italy, on the beautiful Emerald Coast. Must buy book September 29th to enter.

Contest is only valid for those who buy the book September 29th. Whoever buys the book online, and sends Emma a reciept within 24 hours of buying the book, will be entered into a contest, as well as receiving bonuses. Winner will be picked at random and announced October 9th. Grand prize is: to be personally taught by Emma and Mario themselves on setting up business in Italy. Room, board and meals will be included, as well as transportation from/to airport. Cost of plane ticket not included. This workshop, business advice, room and board are valued at OVER $950! Runner ups will receive an hour consultation from Emma and Mario on starting their own business in Italy.

Emma, an expat herself, along with Mario, an experienced businessman, offer valuable advice and are very direct in explaining the hurdles, challenges, advantages and possibilities to anyone who wishes to set up a business in Italy. Emma Bird is British and living the life of her dreams in Italy. She is a freelance journalist and the co-director of How to Italy, a consulting company helping people find the work they love in Italy. She worked and studied in Abruzzo, Bologna, Naples and Milan before moving to Sardinia.
Mario Berri is Italian. He is a chartered accountant and previously gained international experience as a senior manager. Having worked in England, Scotland, Germany, Switzerland and Italy in the logistics, retail, petroleum, chemicals and fashion and textiles industries, he now specializes in the reorganization of Italian SMEs and has worked on a number of both expat and Italian start-ups. He is the How to Italy consultant and also teaches in-house on finance and management. He lives in Sardinia.

Chapters of the book are as follows: Intro, 1)The job scene in Italy; 2)Key figures and institutions; 3)Finding your idea; 4)Market Research; 5) Writing the business plan; 6)Raising Finance; 7)Business Structure; 8)Company Structure; 9)Lavoratore autonomo; 10) Ditta Individuale; 11)Partnerships; 12)SRL; 13)SPA; 14)Banking; 15)Income tax 16)IVA and local taxes; 17)Setting up the office; 18)Culture clash; 19)Business etiquette; 20)Networking; 21)Women in Italy; 22)Hiring employees; 23)Running a bed and breakfast; 24)Marketing; 25)Conclusion; 26)Technical information; 27)Glossary

For more information, additional questions, contact Emma:
emma.bird@howtoitaly.com

Contact:
Emma Bird
Via Tuveri 140
09039 Villacidro (CA), Italy
Phone 39 349 641 6354
emma.bird@howtoitaly.com
www.howtoitaly.com
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