The Cereal Bowl Looking Towards the Future

Miami, Florida August 31, 2006 – Since the opening of The Cereal Bowl’s Miami location last year, founders Kenneth Rader, Joshua Rader, and Michael Glassman have come to realize that their unique college idea for a cereal café has become a national craze with people traveling great distances just to see their flagship location in Miami. “After being featured on CNN”s Anderson Cooper 360, we received hundreds of emails from entrepreneurs as far away as Germany, who were interested in our brand and wanting to know how they could be involved” said Kenneth Rader President and Co-Founder

After a years worth of National Media exposure the young entrepreneurs have been flooded with phones calls and emails asking for them to bring The Cereal Bowl brand to their community. In less than a year, over 1,000 franchise requests and investment inquires have made it clear to The Cereal Bowl team that their idea for a café themed around cereal had sparked a fire with other entrepreneurs throughout North America.

The Cereal Bowl has spent that last several months working on their concept and creating a product that could be successful in a variety of different markets. Creating proprietary menu items such as Freeze ‘N Flakes which infuses different popular cereals into frozen yogurt and their trademarked Oaties which are a unique blend of oats and smoothies, The Cereal Bowl has becoming more than just a great place to get breakfast but a great place to visit all day long.” Creating unique products and proprietary recipes gives us the chance to offer something more to our franchisees than others in the market can provide” said Vice-President and Co-founder Joshua Rader. In addition to their new menu items The Cereal Bowl has begun utilizing the services Carlton Fields, a major Miami law firm specializing in the protection of Intellectual Property as well as Franchise Expansion.

The Cereal Bowl plans to spend the next several months responding to the hundreds of requests they have received from potential franchisees and begin the vetting process. Their goal is to begin offering franchises in winter 2006.

About The Cereal Bowl

The Cereal Bowl is a new breed of café fusing an old time favorite, with a new and exciting twist. Guests are able to make their own cereal creations or pick from one of many unique combinations created by The Cereal Bowl Team. With over 35 cereals both hot and cold as well as 60 plus toppings, the possibilities are endless. The experience does not end with the bowl. Cereal bars, oatmeal smoothies known as OatiesÔ, and cakes will take cereal to a whole new level. WIFI Internet, couches, televisions, newspapers, and periodicals will add to the ambiance of The Cereal Bowl.


Founded in 2004 by twenty-something entrepreneurs Kenneth Rader, Joshua Rader, and Michael Glassman. The inspiration for The Cereal Bowl was a product of their college days when they noticed that the average diet of a college student often times consisted of a bowl of cereal as a quick and appetizing alternative. The Cereal Bowl expands on this enticing snack by offering a new way of partaking in one of America’s favorite eating pastimes.


For additional information or a sample copy, contact Michelle Appelrouth at 305-662-2695 or at pr@thecerealbowl.com. Other Cereal Bowl information will be made available upon request.

###