February 21, 2005 For Immediate Release HISTORIC DEERHURST RESORT UNDER NEW MANAGEMENT

HUNTSVILLE, ONTARIO – Muskoka’s most well-known landmark resort, Deerhurst Resort, comes under new management. Cornerstone Real Estate Advisers, owners of the historic site, announced today that following an extensive search and evaluation process, Atlific Hotels and Resorts of Montreal have won the bid to manage the 800 acre resort. Atlific will officially takeover as of March 1, 2005

“We are all extremely proud to have been chosen to lead the team of this premiere Muskoka resort” stated John C. Dunn, Vice President of Sales & Marketing of Atlific, adding, “Deerhurst Resort has long been considered one of Canada’s great luxury resorts. We intend to continue to grow on that tradition, and develop the resort’s international profile”. The resort, which has over 600 people on staff in peak season, is a major employer for the community of Huntsville. Dunn further commented “We look forward to working closely with the team on-site and the local community. We are extremely proud to be taking on a resort that already offers an exceptional level of service.”

Deerhurst Resort, www.deerhurstresort.com , has been hosting discerning guests for over 100 years in one of Canada’s treasured recreational areas. Built on the shore of well known Peninsula Lake and only a short drive from the pristine Algonquin National Park, the resort offers its guest award winning 4 star accommodations and regionally inspired dining, 36 holes of golf, including the award-winning Deerhurst Highlands one of Golf Digest’s highest ranked courses in the world, an Aveda Full Concept Spa, as well as tennis, a host of both motorized and non-motor water sports, horseback riding, skiing, and dog sledding.

With over 40,000 square feet of state of the art trade show and meeting facilities Deerhurst Resort is able to host everything from the most prestigious product launches to confidential board of directors meetings. A key ingredient for any successful resort is the exceptional cuisine, effortlessly provided by award winning Executive Chef, Rory Golden. Even the most discerning gourmet’s return time and again for the Muskoka inspired cuisine and extensive wine list.

“Atlific already operates 9 other hotels in Ontario and has a vast network sales personnel and an e-commerce team across Canada and the United States which will increase the resort’s ability to promote its services”, said Dunn.


“We have worked with Atlific in the past on another project and with their solid reputation in Canada and we are very confident in their ability to take Deerhurst Resort to new heights”. Stated Gary Lloyd, Vice President of Cornerstone Real Estate Advisers Inc.

Atlific Hotels & Resorts, www.atlific.com with offices in Montreal, Toronto and Vancouver, is a multi-brand hotel and management company operating 28 hotels in Canada. The company has become known, over its 46-year existence, for solid sensible management that enhances both image and profitability of all properties in its care. Atlific’s parent company, Ocean Properties, Ltd., based in Portsmouth, NH and Delray Beach, Florida, also operates over 100 hotels throughout the United States. Atlific and Ocean make up the fifth largest privately owned hotel management company in North America, operating independent hotels and resorts as well as internationally recognized hotel brands such as Marriott, Courtyard by Marriott, Residence Inn by Marriott, Fairfield Inn, Crowne Plaza, Holiday Inn, Sheraton, Hilton, Ramada, Choice Hotels and Days Inn.



For further information:

John C. Dunn,
Vice President, Sales & Marketing
Atlific Hotels & Resorts
(514) 403-1014
Fax (514) 403-2330
jdunn@atlific.com
www.atlific.com.