A New Type of Personal Start Page at www.ykees.com

An important trend in the search engine industry is the start pages development. The majority of companies search for ways to become the first option in the internet surfing. The battle for the user’s home page is a very fiery one. Google has made his own alternative personalized home page and Yahoo replaced the old home page with another one more organized. MSN, AOL, Lycos, Excite and other major portals, also make efforts to improve their homepages.
But the market is huge, and the small companies that offer alternative solutions, more adapted to the users needs, have chances to grow. A small share in this market has a great value.
The most important in all this effort is to understand the user’s behavior. The Positive Media Company realizes a study of this issue. The first conclusion is that more than 70% of people use services provided by more than one portal. Mail from Yahoo, AOL or Hotmail and search with Google, is the most frequent situation. The second conclusion is that more than 65% of users prefer simple interfaces over complex ones. Better results filtering and links to the best websites for news, forecast, Tv programs, are searched by people and more, are also required. A solution that satisfies the greatest number of users, that is reliable and easy to use, should take into consideration those options.
As a practical application of these results, Positive Media has developed a new type of personal start page at www.ykees.com . With Google instant search capabilities for fourteen queries types and the most used websites categorized in a fast access menu, Ykees is a very useful tool for searching and surfing on the net. Made by principle “simple and useful”, this start page addresses to people that are comfortable with a simple interface and use the internet in the family environment.


Positive Media is a company started in Romania, with US capital. The company is specialized in internet solutions for family. Positive Media services is targeted to the US and English language market.