Franchise Edge and Jaffe Communications Inc. Announce Strategic Partnership

CRANFORD, N.J. – August 30, 2006 – The Franchise Edge, a Tampa-based franchise brokerage firm, in conjunction with Jaffe Communications, Inc., a New Jersey-based public relations agency specializing in servicing franchisors, today announced a strategic partnership to better serve their clients.

The Franchise Edge assists startup and emerging growth franchisors through the often complicated franchising process. The firm assists with strategic planning, business plans, UFOCs, operation manuals, marketing tools, lead generation, brochures and sales training.

Now, in partnership with Jaffe Communications, the consultant firm will be able to offer clients the ability to plan and implement ongoing media relations campaigns, as well as creative services.

“We are pleased to be working with Jaffe Communications, which has developed a reputation in the industry for hard-hitting, effective media relations campaigns,” said Paul Samson, founder and managing member, The Franchise Edge. “We were impressed with the agency’s national client base, and believe the company can provide value-added services to our clients. We anticipate great work from this partnership.”

Jaffe Communications, Inc. specializes in brand awareness, media relations, media training, creative services and corporate communications for franchise companies.

“The Franchise Edge comprises franchise experts who know how to turn a new concept into a successful franchising company,” said Jonathan Jaffe, founder and principal, Jaffe Communications. “With the ability to help new companies sell franchises within 12 weeks to handling sales and marketing capital, The Franchise Edge was designed with the ‘little guy’ in mind.”

Such a strategic partnership now makes it possible for franchisors across the United States to reap the benefits of superior and unique franchising services, Samson added.

“Providing targeted media relations along with sales techniques designed exclusively for unique franchise concepts is an enormous benefit to our shared clients,” Samson said.

For more information about Franchise Edge, please call 813-935-5087 or visit www.thefranchiseedge.com. For more information about Jaffe Communications, please call (908) 276-6500 or visit www.jaffecom.com.

-end-