Bipasha Basu and Zayed Khan to endorse Pantaloons ‘Fresh Fashion’

Pantaloons Fresh Fashion, the fashion retail format of the Future Group, has signed on Bollywood stars, Bipasha Basu and Zayed Khan, as its brand ambassadors. This is the first-ever instance of a retail brand signing on two big Bollywood stars simultaneously.

Fashion icons, Bipasha Basu and Zayed Khan, with their distinctive style statement, will reiterate that Pantaloons represents ‘Fresh Fashion’. The Pantaloons brand will leverage their universal appeal, which is not merely limited to the metropolitan cities but also extends to the smaller cities and towns.

In this pioneering initiative, PRIL has brought the two stars together for a fast paced and fashion packed TV Commercial. Bipasha Basu and Zayed Khan, will endorse the entire range of Pantaloons apparels such as casual wear, formal wear, western wear, ethnic wear, party wear and sports wear. In lieu of the forthcoming festive season, the first advertising campaign will launch the Pantaloons festive collection.

Mr. Sanjeev Agrawal, President-Marketing, PRIL, said, “Bipasha Basu and Zayed Khan will add their personal style statement to Pantaloons, which will help enhance the fashion imagery of the brand. Hence, we are proud to simultaneously sign the two Bollywood icons to endorse our flagship fashion retail brand. With this, Pantaloon Retail has achieved another ‘first’ to add to its list of pioneering initiatives.”

Actress Bipasha Basu said, “Pantaloons has a wide range of fashion wear for women and its this drive to continually provide ‘Fresh fashion’ that makes Pantaloons my store. It is a store that has fashion for all occasions.”

Actor Zayed Khan said, “Pantaloons stands for ‘Fresh Fashion’ and it is this fashion edge that wants me to make Pantaloons my style statement.”

The new Pantaloons TV commercials and print advertising campaigns ‘starring’ Bipasha Basu and Zayed Khan communicate the ‘Fresh Fashion’ positioning of the Pantaloons stores.

About Pantaloon Retail (India) Limited:
Pantaloon Retail (India) Limited is a leading retailer with a turnover of nearly Rs. 2,000 crore. Headquartered in Mumbai, the company operates through primarily the ‘Lifestyle’ and ‘Value’ formats through multiple delivery mechanisms and lines of business. Some of them being, fashion, food, general merchandise, home, leisure and entertainment, financial services, communications and wellness. The company has stores in 30 cities across the country, constituting 3.2 million square feet of retail space. The company caters to the ‘Lifestyle’ segment through its 22 Pantaloons Stores and 3 Central Malls, as well as its other concepts. In ‘Value’ retailing it is present through 30 Big Bazaar hypermarkets, 47 Food Bazaars and 5 Fashion Stations, and other delivery formats.