Consumers: Surf the Web to Save Money and Make Purchasing Decisions

Throughout the decade, more consumers have been finding creative ways to save money and gather information to make buying decisions. Therefore, they use the internet since it is a reliable, fast source that contains updated information.

Online shopping sales are increasing year after year. According to Shop.org study conducted by Forrester Research, Inc. of 174 retailers, 2006 online sales (including travel) are expected to rise 20 percent to $211.4 billion. It is not surprising that consumers are relying on the internet for their purchases.

Consumers are using the internet as a tool to save money, and some of them have completely given up clipping coupons the old fashion way. "Why clip coupons? You can always get free shipping specials, online discounts, free fun stuff, and free online coupons, so there is no need for it," said the webmaster from onlinestorecoupon.com. "We display coupons from different merchants and put them into one place." The internet contains updated information including the most recent coupons and expiration dates unlike paper coupon.

Consumers also will look for information by using the internet before they purchase "Customers don't just buy online, but also research products, compare prices, look for gift ideas…" said Ellen Davis, spokeswoman for the National Retail Federation, which sponsors Shop.org, an association of retailers that are online.

Online Store Coupon (www.onlinestorecoupon.com) features coupons for consumers who are ready to purchase and want to save money and articles for consumers who want information about money saving tips, product reviews, and informative articles for everyday life. If the consumer is ready to purchase, they can use the coupons and deals at www.onlinestorecoupon.com. However if they need to gather information, consumers can read articles related to the topic of interest at www.onlinestorecoupon.com.