Littleton Advertising & Marketing A National Winner for “Idea of the Year”

Raleigh, NC – Littleton Advertising & Marketing of New Bern and Raleigh has been announced as a Merit Award Winner in the Fourth Annual Sales + Marketing Ideas “Idea of the Year” Contest. Littleton submitted its “NewHome101” campaign, a vastly successful marketing campaign produced for Triangle market townhomes built by K. Hovnanian Homes, formerly Westminster Homes.

This prestigious award also means Littleton’s compelling marketing idea will be featured in the March/April 2005 issue of Sales + Marketing Ideas (SMI) magazine, an official publication of the National Association of Home Builders (NAHB).

“The NewHome101 Guide is an extremely creative idea which was well executed throughout the course of the marketing program,” said Joseph P. McGraw, Director of Marketing and Publications and Publisher of Sales + Marketing Ideas magazine.

The NewHome101 campaign was designed to make the audience aware of the townhomes offered by K. Hovnanian’s Westminster Homes in six different communities throughout the Triangle, and to drive the audience to the website, www.newhome101.com, in order to educate them about the ease and advantages of homeownership.

“Littleton’s innovative idea created a buzz about the Westminster Homes product and definitely deserves the Merit Award for the Idea of the Year Contest,” added McGraw.

The examples of the award-winning collateral pieces, radio commercials and other materials have been made available on Littleton’s website, www.littletonadvertising.com.

The Idea of the Year competition recognizes the achievements in new home marketing, paying tribute to creative and cost-effective marketing ideas throughout the nation.

Judging of the contest took place at the Fall Board of Directors Meeting in Columbus, Ohio. Trustees of the National Sales and Marketing Council of NAHB judged the contest, evaluating each entry’s originality, creativity and ease of execution.
ABOUT SMI:
Sales + Marketing Ideas is published bi-monthly by the National Sales and Marketing Council of the NAHB. It is the premier source of new home sales and marketing trends and techniques.

ABOUT LA&M:
Littleton Advertising & Marketing is a full-service, award winning advertising agency that specializes in the marketing of high-end master planned Real Estate communities and products that require a high degree of emotional appeal to communicate to a select group of discriminating buyers. The company is known for creating breakthrough branding for each product marketed. Littleton Advertising and Marketing can be reached at 888-514-9116 or by logging onto www.littletonadvertising.com.

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