Business Trends Quarterly and a Leading Independent Research Firm Announce Official Media Partnership on Key Upcoming Events

Gartner, Inc. and Business Trends Quarterly (BTQ) announce a joint Media Partnership on the following upcoming events in 2006:

• Financial Services Technology Summit (Aug. 28-30, Boston, MA)
• IT and Software Asset Management Summit (Sept. 18-20, Orlando, FL)
• Application Development Summit & Open Source Summit (Sept. 25-29, Phoenix, AZ)
• Symposium/ITxpo (Oct. 8-13, Orlando, FL)
• Data Center Conference (Nov. 29-Dec. 1, Las Vegas, NV)
• Identity and Access Management Summit (Nov. 29-Dec. 1, Las Vegas, NV)
• Application Integration and Web Services Summit and Enterprise Architecture Summit (Dec. 4-8, Orlando, FL)

Beginning in August, attendees of these events will receive a complimentary year-long subscription to BTQ, a free copy of the publication, and also be granted access to the digital version of BTQ at www.btquarterly.com. Further highlights of this agreement include the BTQ logo to appear on conference direct-marketing pieces. Gartner will be provided in part a series of advertisements within the hardcopy and online editions of BTQ promoting Gartner's events, as well as promotion in BTQ's e-mail marketing campaigns.

"We are very proud to be working in unison with the one of the world's leading IT analyst research firms,' says Amir Nikaein, CEO. "Exposure as Gartner's official ‘Media Partner' for these events will greatly increase BTQ’s mindshare within the research community, as well as with the leading IT decision-makers."

BTQ establishes a dynamic forum where business strategy experts and IT decision-makers unite to analyze existing enterprise systems and challenges from an IT solutions standpoint. The magazine features keynote editorial thought leadership from the most respected industry analysts, business strategy experts, and solution providers within the technology and business world, supplying senior-level decision-makers with on-demand, real life business experience and leading industry research to address the needs of a diverse and consistently changing marketplace.

About Gartner Events

Gartner conferences are technology’s most exclusive gatherings of senior IT and business strategists. As one of the largest organizers of conferences for IT professionals, Gartner has a roster of more than 50 conferences throughout North America, Europe, Latin America, and Asia-Pacific, meeting the needs of more than 30,000 executives and hundreds of industry-leading technology exhibitors.

Gartner conferences distill the very latest Gartner research into applicable advice and forecasts. Highly informative Gartner analyst conference sessions are augmented with cutting-edge technology showcases, peer exchange workshops, analyst one-on-one meetings, consulting diagnostic workshops, and keynote interviews with technology’s top leadership.
www.gartner.com/events

About Analysts in Media

Analysts in Media, Inc., the publisher of Business Trends Quarterly, is a leading global provider of specialized information services for the professional and enthusiast markets, actively bringing buyers and sellers together across targeted media channels – publications, events, and online.
www.analystsinmedia.com
www.btquarterly.com