New SPAA Industry Study Shows Booming Market and Unique Industry Trends

The number of Spas in America has tripled since 2003 and consumers are visiting resort and hotel spas as frequently as they do day spas. The resort and hotel spa industry is a strong trend to keep an eye on. “Much of the new competition has come in the form of new hotel spas. Marriott International Inc., for example, has increased its number of spas to 70 from 28 over the past five years; its spa at the Camelback Inn, a JW Marriott Hotel in Scottsdale, Ariz., now brings in 50% more revenue than the golf course.”

The study also includes:

Consumer trends
What the Consumer Looks for When Selecting a Spa
Latest Procedures
Certification Programs
Popularity of Services
Homecare Purchasing Habits
Spa Amenities
Results vs. Experience
Purchasing Habits
Packages and Gift Certificates
Hotel Spa Usage
Destination & Resort Spa Preferences
Annual and Individual Visit Spending Habits
Detailed Breakdown of Spa Visit Preferences
Customer Service Industry Statistics
Industry Trends
Financial Data

The SPAA Industry Study is available online at www.thespaassociation.com or by calling 970-207-4293. The Study is $95 for SPAA members and $195 for all non-members.

The Spa Association is your one stop professional association for information, resources, education, and community in the spa industry. No other organization unites medical spas, day spas, stay spas, fitness and wellness centers. Moreover, SPAA offers member benefits such as free educational materials, group insurance rates, an online virtual marketplace, national directory, business tools and marketing assistance.

The Spa Association assists with consumer and professional standards, while helping vendors, spa owners and technicians run a more profitable business and enjoy robust career options. SPAA is taking the professional beauty industry to the next level with innovative strategies to make our members more successful.

Find out more about The Spa Association by going to our website at www.thespaassociation.com or by calling Angela Whaley, Programs Director at 970-207-4293.