Tracking Click Fraud Just Got Easier

San Diego, CA August 25, 2006 — Engine Ready, Inc., a leader in providing strategic online marketing services and solutions, formally announced the creation of a strategic alliance with Click Defense, Inc.

Latest reports indicate that between 6% and 8% of charges on pay per click accounts could be due to potentially fraudulent clicks.

Click Defense, a leading click fraud detection firm offers cutting edge click fraud auditing and prevention technology allowing marketers to track, report and improve their online marketing campaigns. The combination of Engine Ready’s software and services, along with Click Defense’s click monitoring tools will allow companies to do a better job of detecting potentially fraudulent clicks.

"Preventing click fraud for our clients is of paramount importance to our organization", reports Engine Ready CEO Jamie Smith. "Latest reports indicate that between 6% and 8% of charges on pay per click accounts could be due to potentially fraudulent clicks", adds Mr. Smith. "We’ve been increasingly diligent about preventing click fraud. Our alliance with Click Defense assures us and our clients that we’ll be using the finest tools available in click fraud prevention".

As part of the agreement, Click Defense will now be able to offer its clients Engine Ready’s suite of online marketing products and services. Scott Boyenger, CEO of Click Defense said "many of our clients have been asking for assistance in optimizing their online marketing and web analytics, in addition to detecting click fraud". Mr. Boyenger goes on to add, "The ultimate result of this partnership will immensely benefit current and future clients of both Click Defense and Engine Ready, and other companies looking to maximize their online marketing ROI".

About Engine Ready, Inc.
Engine Ready, Inc. has helped businesses of all industries succeed on the Internet by providing software solutions and services for strategic web marketing, and was the first to combine search marketing with website analytics. Helping customers execute successful search engine marketing strategies and providing key web statistics, Engine Ready, Inc. makes it easy for companies to make strategic decisions about their web marketing campaigns and improve conversion.
For information: http://www.engineready.com or phone: 1(888) 283-0882

About Click Defense, Inc.
Click Defense, Inc., a leader in click fraud detection, currently has patents pending for its innovative technology and is currently pursuing further patent opportunities related to its unique platform. In addition, Click Defense has aligned itself with a number of outstanding law firms with expertise in click fraud prosecution. For more information log on to www.clickfraudlegal.com.

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