Starr Tincup expands by adding seasoned marketing experience

FT. WORTH, Texas – August 24, 2006 – Starr Tincup, a premium marketing agency focused on customer selection, acquisition and retention for software and services companies, announced today that David Hisbrook has joined the firm as Vice President, Client Management. David previously served as Vice President, Marketing for Barnes & Noble, Inc.; Director of Sales and Marketing for Texas Monthly Press and as founder and principal of marketing101, a marketing consultancy for start-ups and other emerging business enterprises. He will focus on marketing strategy and programs for key clients of Starr Tincup in the software and services industries.

“David’s joining the company is another step in Starr Tincup’s continuous improvement and helps us focus more effectively on the application of process and metrics-driven marketing principles for the B2B software and services companies who make up our core client population,” said Bret Starr, Principal and Co-founder of Starr Tincup. “His experience as a results-oriented marketer at one of the nation’s best-known retailers, as well as his stints as an entrepreneur and business owner, add a dimension of understanding that will help build value for us and for our clients.”

“Since the beginnings of Starr Tincup we have been obsessively focused on continuous improvement in terms of the services we deliver to our clients, and the people we hire and train to deliver those services,” said J. William Tincup, Principal and Co-founder of Starr Tincup. “Evidence of our commitment to producing value for our clients is never more apparent than when we recruit and hire someone of Mr. Hisbrook’s caliber. Adding a seasoned pro like David to our firm brings an even greater breadth of marketing experience and depth of best-practices in sales to serve our clients.”

For more about Starr Tincup, visit their website at www.starrtincup.com.

About Starr Tincup

Starr Tincup is a premium marketing agency for business-to-business software and services companies. The company helps its clients select, acquire and retain customers through direct and indirect channels. The scope of services includes the development and execution of market research, sales and marketing process, marketing programs, and best-of-breed sales and marketing technology implementation and integration.

Media Contact
Susan Muegge
Director
Starr Tincup
817.204.0398
muegge@starrtincup.com