Prudential Gary Greene, Realtors expands Hispanic marketing program

PRUDENTIAL GARY GREENE, REALTORS EXPANDS HISPANIC MARKETING PROGRAM

Company continues to meet needs of growing Spanish-speaking customer base

HOUSTON, TX. - Responding to the needs of Houston's ever-increasing Spanish-speaking population, Prudential Gary Greene,Realtors offers a complete line of professional services for Hispanic home buyers and sellers.

"An increasing number of our Houston area customers are more comfortable conducting real estate transactions in Spanish," said Rachel Montana Esparza, coordinator, marketing support programs for Prudential Gary Greene. "We are providing the resources needed to meet the growing demand."

Buyers and sellers can complete the entire real estate transaction in Spanish with access to a bi-lingual agent, Spanish-language collateral and Internet services. A special Spanish-speaking "hotline" is now available 24 hours a day, 7 days a week.

Esparza said Prudential Gary Greene, Realtors' Hispanic Web site is a good example of the company's commitment. "Instead of simply translating information from English to Spanish, we've put a lot of effort into providing special information for the Hispanic community." The company's "Los Pasos Para Comprar Su Casa"-"Path to Home Ownership"-section of their Web site was developed specifically for Hispanic home buyers.

"We also have a "Frequently Asked Questions" section and Spanish-English dictionary that includes real estate terminology," said Esparza. "We provide our customers with all of the on-line resources and links they need to make an informed decision." The company can also assist Spanish-speaking customers with mortgages, appraisals, inspections and other professional services.

In addition, the company has developed an aggressive outreach program. Prudential Gary Greene, Realtors representatives participate in numerous Hispanic community events, tradeshows and special activities throughout the Houston area. "Personal interaction is an important part of working in the Hispanic market," said Esparza.

Advertising is another featured element in Prudential Gary Greene, Realtors' strategy. In addition to local and regional Hispanic publications, the company maintains a strong advertising presence in key feeder markets such as Monterrey and Mexico City. The company has also developed sophisticated marketing programs with Google, Yahoo, MSN and other Internet portals.

"Our goal is to make information readily available to all of our customers throughout the Houston area," said Esparza. "No matter what language they speak, we want them to know they can rely on Prudential Gary Greene, Realtors to take care of their real estate needs."
Bi-lingual support is available from any of the 25 Prudential Gary Greene, Realtors offices in the Houston/Galveston area. The dedicated Hispanic "hotline" number, staffed 24 hours a day, is 832-567-8402.

ABOUT PRUDENTIAL GARY GREENE, REALTORS:
Prudential Gary Greene, Realtors has grown to include 25 offices in the Greater Houston Area - 16 company-owned offices and nine affiliated offices - representing over 1100 agents. Prudential Gary Greene, Realtors is ranked #14 in the Prudential Real Estate Network. With annual written sales in excess of $2.4 billion, it is the area sales leader and serves every major residential neighborhood in Houston and surrounding areas. As partners in the company, Marilyn Eiland and Mark Woodroof are actively engaged in the daily operations. Prudential Gary Greene, Realtors has a national referral base of over 1,600 real estate offices, and it is the Houston area's exclusive member of The Vision Group, whose member brokerages represent major markets throughout the United States and produce in excess of $30 billion in residential sales annually. www.GaryGreene.com.

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