Cerise Opens Web Storefront for Unique Antioxidant-Omega 3 Products

Cerise Nutraceuticals, Traverse City, Michigan’s leading nutraceutical manufacturer and the creator of www.cherrylotion.com announces the opening of a Cerise products retail storefront on the World Wide Web.

“We realized that to compete in today’s market we need to make it convenient for consumers to buy on line as well as to provide them product information there,” said Cerise founder Raymond M. Pleva. “We know that listening to our customers is a key to our success and this is an important step in providing the kind of service and convenience our customers tell us they want.”

Cerise Nutraceutical products are the first to combine the 17 antioxidants in tart cherries and emu (kalaya) oil, which has Omega 3, 6 and 9 fatty acids, as key ingredients. On the general market just since March 1, 2006, Cerise products all have patents pending for their unique combination of active ingredients. Currently Cerise offers six products: hand and body lotion (in a cherry-lavender scent and unscented), therapeutic muscle and joint lotion, head and body comfort serum roll-on, facial skin solution and facial skin cream and total body rhythm capsules.

Cerise Nutraceuticals is the creation of long-time cherry product developer Ray Pleva who is also known for developing cherry pecan sausage and Plevalean, a ground beef cherry mixture that provides a tasty, juicy, lower fat version of the beloved American hamburger. Pleva developed the idea for Cerise through his cherry research, which he has named Cherryology. His current vision is to make Traverse City the nutraceutical capital of Michigan.

Cerise products are available both on the World Wide Web at www.cherrylotion.com and through northern Michigan retail outlets.