Total Tree Care and Arbor Oil Advance Relationship with INTAgLIO

Guilford, CT – INTAgLIO Business Solutions has been awarded a broader role in its consulting relationship with Total Tree Care / Arbor Oil of Cheshire, CT.

Total Tree Care was started in 1957 and added Arbor Oil to its family business in 1994 as a way to complement the seasonality associated with tree care. In 2004 the owners invested in a new 20,000 sq-ft. building that would act as headquarters for both companies. They recognized the need to double gross profit over the next three years in order to generate the required return on their investment.

The owners hired INTAgLIO in 2005 to assess their marketing and sales processes and to make recommendations that would enable their company to achieve its growth objectives. “This set the stage for where we are today”, stated Luke Williams, Total Tree Care / Arbor Oil owner. “Having an outside perspective has proved invaluable to us. INTAgLIO suggested pragmatic things that we should be doing. Since 2005, we’ve grown our business by more than 75% and significantly improved organizational efficiencies.”

By starting with the marketing process, INTAgLIO learned about Arbor Oil / Total Tree Care from their customers’ perspectives. This set the stage for creating a strategy and developing field sales and field marketing processes. Specific marketing programs and campaigns became mainstays in the early days of the relationship. By producing results, INTAgLIO earned the right to provide new services to its client. Both companies are now using one unified web based CRM solution that motivates 60 employees to align with a tactical playbook and to be effective in their day-to-day activities. ERP systems that support the back-office needs of each company have been upgraded. A new voice and data-networking IT infrastructure was designed to optimize the performance of mission critical applications.

“It’s interesting that this all came about because of our early decision to do something about our marketing process”, stated Williams. “Rather than starting from a financial or production view, we’re happy that we used a customer-centric perspective as the basis for our growth investment decisions”.

“Arbor Oil / Total Tree Care is an ideal client because they have the patience, persistence, commitment and willingness to invest in their marketing process for the purpose of achieving their profitability objectives”, stated John Bernardi, INTAgLIO owner.

About Arbor Oil www.arboroil.com and Total Tree Care www.totaltreecare.com
Arbor Oil is a full-service heating oil company delivering the highest quality heating oil and service to thousands of customers in New Haven County.

Total Tree Care protects and preserves trees for private residences, commercial enterprises and municipalities in central Connecticut and along the shoreline and provides outstanding benefits for people who love their trees including enhanced aesthetics and appearance, increased property values, reduced maintenance costs and safety.

About INTAgLIO Business Solutions www.intaglio-info.com
INTAgLIO provides coaching and business development solutions for small and midsize companies for a reasonable fee.