CastAds Launches New Advertising Network

Sacramento, Calif., February 16th 2005 - Analysts are predicting a record year of growth from Internet advertising. After eight consecutive quarters of gain, it is safe to assume the trend will continue. The third quarter of 2004, showed a 35.3% increase over quarter three 2003 ($1.79 billion), confirming growth rates are sustaining sizeable percentages, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). CastAds, an emerging online advertising network offering banners, skyscrapers, rectangles and rich media, will soon stake its share in this maturing market. CastAds CTO Brian Linden comments, “Happy advertisers come from happy publishers; by design, the CastAds network caters to the publisher. We have opened the doors of attraction to the best performing sites online.”

The team of designers built the CastAds network technology from the ground up, keeping publishers’ needs as the primary focus. From the online administration area publishers enjoy all the standard network features, including real time performance reports, revenue breakdowns, payment history and industry discussion from within the forum.

However, the most attractive feature the CastAds network offers potential publishers is a powerful rule system, allowing network publishers to easily create a complex filter to control ad rotation. By utilizing the rule system, publishers administer minimum payout rate and type, ad sizes, ad genre and delivery time. Often publishers will find that select ads within the network perform exceptionally well. For this reason, CastAds publishers have the ability to browse all available ad campaigns, preview creative and insert campaigns individually within the filters they create. This allows publishers to maximize the exposure of proven campaigns.

Advertisers utilizing the CastAds network will experience similar technological advances. In addition to standard impression and click tracking, the CastAds network provides advertisers with real time Return On Investment (ROI) tracking through the use of tracking pixels. If at anytime the overall performance of a campaign begins to fall, the CastAds Auto Optimization (AO) technology will recognize the change and instantly compensate. Likewise, should the performance of a campaign drastically rise on a website within the network, the CastAds AO technology will capitalize on the opportunity by serving more impressions of that campaign to that specific publisher.

While the technology behind CastAds is favorable to both publishers and advertisers, it is CastAds’ business approach that truly separates them from competitors. Rather than simply taking orders, the CastAds team members are trained to continuously work with advertisers and publishers in order to maximize earning potential for all. “In our experience thus far, forming relationships with publishers has been easy due to the lack of customer service our competition is offering. Publishers are excited to work with a network so easy to communicate with,” notes CastAds’ VP of Business Development, Kristine Dobson.

CastAds is a privately held company located in Sacramento, California.

For Information Contact:

Kristine Dobson
VP of Business Development
pr@castads.com
916.919.4233
www.CastAds.com