R&R's Tech Twist on Hide & Seek Game

Tampa, FL - (Feb. 20, 2005) – Ready or Not, Here We Come! R&R Games, Inc. today announced that that the company will be bringing its new product out of hiding at Toy Fair 2005. The new HIDE & SEEK SAFARI (MSRP $29.99, for ages 4 and up) has a technology twist and a theme based on the classic hide and seek game for children.

The product is the most revolutionary and innovative new product in R&R’s nine-year history. Frank DiLorenzo, president of R&R, said, “It’s been very difficult to keep the product a secret. It’s so exciting that you just want to tell everyone what a unique product it is and its blockbuster potential. But we wanted to make sure everything was perfect before we let anyone find (out about) it.”

It will be a departure from the typical elements used in R&R’s product line. The company best known for its unique brand of fast-paced card games and board games, did not stray far from its core theme, but did “branch” into new product technology in creating this new toy. It is the first foray for R&R into the toy category inviting attention from toy buyers, in addition to R&R’s established accounts.

R&R says that all of the secrecy around the new product simply boils down to a case of Hide & Seek. “In fact, it is a twist on the classic childhood game. Our new product is actually a Hide & Seek expedition of sorts,” DiLorenzo said. “It’s a HIDE & SEEK SAFARI”

A modern adaptation of a game all children know and love, R&R Games has developed imaginative items for HIDE & SEEK SAFARI that turns an ordinary game of hide and seek into an extraordinary adventure.

Using R&R’s exclusively designed Seeker, a magically sensitive wand that resembles a tree branch, players must track down the elusive Tiger. As players close in on the hiding Tiger, the wand lights up to show them the way and the Seeker will sound an alarm in anticipation when the Tiger is near.

R&R plans to release other Hiding Animals for more and more HIDE & SEEK SAFARI fun. The game is able to be played with multiple Seeker wands and multiple Hiding Animals. HIDE & SEEK SAFARI can also be played indoors and outdoors, the possibilities are endless.

HIDE & SEEK SAFARI joins R&R’s catalog that includes SMARTY PARTY, PIG PILE, TIME’S UP!, RIDDLES & RICHES, BIRDS, BUGS & BEANS, TIN SOLDIERS, TOO MANY COOKS, FIRST HAND, FLEA CIRCUS, THINGAMAJIG, SOLD! and OVERTHRONE.

R&R Games, Inc. was founded on Frank DiLorenzo's dream and commitment to provide fun and entertainment to people of all ages through original products. Leaving a career in engineering, DiLorenzo established the Company in 1996 and built the company on a foundation of unique design and marketing. The result is a groundbreaking line of high-quality games and toys. Now with more than one dozen top selling products on the market, R&R is a model of mid-sized toy corporations and continues to add more successful products to its line every year. Headquartered in Tampa, Florida, R&R offers it product both domestically and internationally. For further company information, please visit www.rnrgames.com.
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For Product Sales Information and Orders, Contact:
Stacey Merrill - R&R Games, Inc. - 1-888-8RIDDLE (874-3353)