New Service Helps Stop Pay-Per-Click (PPC) Click Fraud

Chandler, AZ - February 16, 2005 - PPC Trax has announced
the beta release of it's highly anticipated Pay-Per-Click (PPC)
tracking and auditing service at http://www.ppctrax.com/ .

With the billion dollar PPC industry still growing at 20% per
year, new advertisers come into the market daily. New and long-
time PPC advertisers with ad spend budgets from $200 to thousands
per day are being systematically defrauded of their marketing
budgets.

Both groups of marketers and advertisers are clamoring for a
solution to help prevent affiliates, publishers and competitors
from stealing their ad budgets in the growing scheme.

PPC Trax is a monthly service that offers detailed click fraud
tracking and reporting starting as low as $29.00 per month.

For a limited time, PPC Trax is offering free 30 day trial
accounts to PPC advertisers.

"Clients and colleagues have been begging us to develop a simple
to use but highly effective PPC tracking solution that can help
detect and stop PPC click fraud as well as serve as the basis for
recovering refunds from pay-per-click search engines and media
properties", said Skip Pratt, General Manager of PPC Trax.

"We decided to invest the capital and manpower realizing this gap
in the market exists and there is a pent-up demand from marketers
to make more effective use of their advertising budgets and to
cease fraud from occurring to them" Pratt continued.

Since the vendors who offer pay-per-click advertising have an
inherent conflict of interest in preventing click fraud,
advertisers are now turning to third party click auditors such as
PPC Trax.

PPC marketers and advertisers benefit from using the PPC Trax
service by:

- Improving website lead generation and PPC sales conversion
rates
- Maximizing profitable PPC ads faster
- Eliminating costly, non-performing PPC advertising
- Developing the perfect advertising mix for their website
- Identifying the most profitable keywords for their PPC
campaign
- Eliminating failed PPC ads faster
- Detecting and document PPC click fraud
- Recoup fraudulent PC expenses from PPC search engines
- Identifying PPC competitors who may be draining their PPC
budget
- Identifying IP addresses that are frequent clickers or
fraudsters
- Monitoring click spikes that indicate fraudsters are on the
march

The service offers each subscriber, whether small home-based
businesses or large corporations:

- Track any filetype - .php, .html, .htm, .asp, .cfm, .cgi, .pl,
- Generous transactions per URL
- Transactions can be aggregated among URL's
- IP address capture
- IP address geographic location
- User Agent (browser, bot etc.)
- Date and Time stamp
- Referring URL
- Email alerts
- IP address history
- Custom reports

In addition, PPC Trax is offering "recovery based" click fraud
services using it's online and staff services. PPC Trax
shoulders the risk of refunds from the PPC search engine and
performs all the labor to prepare and submit refund requests.
This service has certain requirements. Contact the company at
the website below for more information.

PPC Trax is offering a limited-time, free 30 day PPC click fraud
tracking account. The free trial offer is a full function
account. There are no further commitments required.

To improve your PPC sales conversion ratios and improve PPC
return-on-investment, visit http://www.ppctrax.com

About PPC Trax
PPC Trax provides real-time click fraud and web advertising
tracking, auditing and recovery services for it's small, medium
and large corporate clients. For more information, see the
company website at http://www.ppctrax.com.