Beck's appoints Woo of Engine Group to handle its BTL work

The appointment follows a four-way pitch against Marketing Store, Biggart Donald and the Big Kick

Woo have created a high profile campaign that will run in both the on and off trade sectors, supported above-the-line.

Karen Evans, Managing Partner at Woo says "we’re delighted to be working with InBev. Beck’s is a fantastic brand with a strong heritage and enjoys a huge amount of consumer good will."

This will be the first major BTL support for the brand in the last five years and will feature Beck’s classic 5% bottled brand and the new 4% premium draught, Beck’s Vier, which was launched earlier this year.

Richard Ingram, Beck’s Marketing Manager says "Woo’s quality of thinking and creativity shone through with an idea that demonstrated a great understanding of the brand and our business."

Woo is part of the Engine group. Other clients include Abbey, Nectar and 3 mobile.

Engine Group
www.theenginegroup.com