Podcasting works for everyone

It’s just over a year since podcasting first emerged in the UK, and the growth of the medium is surpassing all expectations. It is quickly becoming a mass communication method, with the most popular programmes achieving 2 million downloads a month and sites like iTunes receiving hundreds of new professionally produced podcast submissions every day.

And podcasting isn’t just for the likes of Ricky Gervais and Chris Moyles. Many small businesses and individuals are trying it, and some of these podcasts are rising to the top of the listener stakes and achieving a place in the iTunes top 100, with topics such as ‘French for Beginners’ and ‘Podrunner’, music for high intensity aerobics workouts. The key to the success of these is through the quality of the podcast’s sound and content. A well-made podcast produced with the help of a specialised company has the potential to be a raging success.

‘’It is not just the big brands that are capturing the audiences any more.’’ said Paul Campbell, Managing Director of Effective Podcasting Ltd. ‘’Small companies now have the ability to reach mass audiences with compelling podcast content. There are no limits to the success that can be achieved through a brilliant podcast that audiences want to download. Effective Podcasting Ltd are experts in creating successful podcasts.’’

Of course, the big brands are also getting in on the act, with Coca Cola and Adidas reaching the iTunes top 100 by offering music and football podcasts. Music is very popular, and artists such as Orson, Pete Tong and The Zutons have created successful podcasts. Other popular themes are films and television programmes, with Pirates of the Caribbean, Cars and Big Brother podcasts proving to be big hits.

So the message for potential podcasters? Make your move now. Don’t wait until everyone is doing it, be a pioneer and get some excellent podcasts created that people want to listen to. Be the first in your industry, or the first to have a podcast created about something that you enjoy. This time next month you could be famous.

Effective Podcasting Ltd is a specialised podcasting company. They offer a full range of podcasting services for businesses and individuals, including production, hosting, promotion and advertising. To find out more about how podcasting can work for you, call +44 (0)114 2587080, visit www.effective-podcasting.com, or e-mail info@effective-podcasting.com.