Somagen Diagnostics Realizes Significant Impact of Investment from Microsoft Dynamics CRM 3.0

FOR IMMEDIATE RELEASE

Vancouver, BC: Ideaca Knowledge Services (www.ideaca.com), a leading Canadian based consulting firm and Gold Certified Microsoft partner, announced today that Somagen Diagnostics, a frontrunner in Canadian clinical diagnostics, has successfully deployed Microsoft Dynamics CRM 3.0 to address their business challenges and establish a dependable, scalable platform that supports their operational needs as they experience continued growth. Somagen has reported that every aspect of their business has been positively impacted as a result of the Dynamics CRM solution.

Headquartered in Edmonton, AB, Somagen Diagnostics’ rapid growth and desire to retain a competitive edge led to the decision to implement a tool that could help them further advance their superior customer service and improve their sales productivity. Dynamics CRM’s easy to use customization tools allowed Somagen to tailor the solution to include custom entities that represent very specific information about their medical diagnostic instruments, and to establish referential relationships between the instruments and service cases, customer accounts and key contacts.

Some of the customer service benefits Somagen has realized include:

• Improved support call tracking
• Introduction of knowledge management
• Improved field service scheduling and collaboration
• Introduction of support trend analysis

In addition, Dynamics CRM has provided Somagen with the ability to establish a complete view of their customer base using a custom profile entity. This enables Somagen to identify cross and up sell opportunities by precisely determining which medical diagnostic equipment the customer currently owns.

The benefits realized by Somagen’s sales team includes:

• Market profiling
• Improved opportunity management
• Enhanced revenue forecasting

“Microsoft Dynamics CRM gives our mobile sales and internal service teams a tool that is easy to use and tailored to the way we do business”, said Alan O’Toole, IT Manager, Somagen Diagnostics. “Ideaca played a key role in customizing the Dynamics CRM solution to match our needs and the system has provided great value to our Sales and Customer Service groups.”

“Somagen Diagnostics is another key Ideaca customer that has gone live on Microsoft Dynamics CRM 3.0. This speaks to the effectiveness of the Dynamics 3.0 solution and Ideaca’s ability to implement successful solutions that truly meet our clients’ unique CRM requirements”, said Tom Amerongen, Consulting Manager, Ideaca Knowledge Services.

About Ideaca Knowledge Services (www.ideaca.com)
Ideaca Knowledge Services is a leading Canadian based consulting firm with over 130 employees that sells, develops and implements business software solutions. With offices in Toronto, Calgary and Vancouver, we focus on Custom Application Development, Business Intelligence, Portals & Collaboration tools, Microsoft Dynamics CRM and Dynamics AX.

About Somagen Diagnostics (www.somagen.com)
Somagen adopted the phrase "INSPIRED" in 2003. INSPIRED Service, INSPIRED Thinking, INSPIRED People all describe the Somagen that has become a leader in Canadian Clinical Diagnostics. Through having the lowest staff turnover rates in the industry, Somagen has built a team that embodies the INSPIRED theme offering supplier partners and customers the best support possible.

For Additional Information Please Contact:

Sunny Sung
Ideaca Knowledge Services
Main: (604) 669-6811 ext. 221
Mobile: (604) 790-1982
Fax: (604) 689-8915
sunny.sung@ideaca.com
www.ideaca.com