New Photo Business Book by Leslie Burns-Dell'Acqua

Burns Auto Parts—Consultants is proud to announce the release of "Business Basics for the Successful Commercial Photographer: or how to use your left brain, too." Written by BAP owner and internationally known consultant Leslie Burns-Dell'Acqua, "Business Basics for the Successful Commercial Photographer" is a small but effective book geared to students and emerging photographers who, like so many pros, are not always getting much information about the business side of the photo business in their coursework. This book will fill in a lot of those blanks, introducing issues like copyright, marketing, paperwork, business entity types, and more. While it does not explore these topics in depth, it does give readers the basics and points them to other sources for more information.

When asked about her reasons for writing the book, Ms. Burns-Dell'Acqua said, "My goal was to get the basic information to as many people as I could, thus planting the seeds for positive, effective, life-long professional business practices rather than forcing newer photographers either to read dense business tomes or just wing it when it comes to their businesses."

The book is published via Lulu.com—a new way of approaching publishing. "I decided to use Lulu.com rather than traditional publishers to control the process more," said Ms. Burns-Dell'Acqua, continuing "I could write what I wanted in a style that probably wouldn't be acceptable to a traditional publisher but one which will resonate with students and emerging pro photographers. And the process has been great."

"Business Basics for the Successful Commercial Photographer: or how to use your left brain, too" is available from Lulu.com at http://www.lulu.com/content/347372 (preview pages available) in both print and downloadable forms.

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Leslie Burns-Dell'Acqua is the owner of Burns Auto Parts—Consultants, a business & marketing consultancy for creative professionals, particularly commercial photographers. Based in San Diego, CA, Ms. Burns-Dell'Acqua has developed a sizable following via her online "Manuals," regular column in Picture magazine, and innumerable professional photographer forum postings. Known for her straight-shooting style, she encourages positive change in creative businesses around the globe. She can be reached via the BAP website at http://www.burnsautoparts.com.